tarts as a small stream flowing from the north end of Lake Itasca, at Itasca State Park (Minnesota's oldest state park).
The Mississippi River tarts as a small stream flowing from the north end of Lake Itasca, at Itasca State Park (Minnesota's oldest state park). ©: Mark Godfrey/TNC

Cause Marketing & Brand Partnerships

Tom's of Maine

Restoring and Protecting our Water

America's waterways stretch for millions of miles, providing drinking water, irrigation, electricity, food, transport and recreation for people and critical habitat and nutrients for wildlife.

These water supplies, however, are quickly being depleted, threatening the people and nature that depend on them for support. Fortunately, there are countless ways we can inspire change and protect our nation's water resources together. We are teaming up with partners like Tom’s of Maine to help restore and revitalize waterways in need.

Tom's of Maine, the leading maker of natural personal care products, has committed more than $1.5 million to help TNC protect and restore natural water.

We want to be a part of the solution and help show our kids that together we can have an impact at home, at work and as a community."

Brand and Goodness Leader at Tom's of Maine
  • Mill Pond Dam in Connecticut, in early 2019.

    Fishways Key for Alewife Habitat

    With support from Tom's of Maine, TNC works at hundreds of sites to restore rivers and address the harms caused by dams. Learn More

  • The Columbia Lake Dam  created an 18-foot high barrier for migratory American shad swimming in from the Delaware River to spawn in the Paulins Kill’s calm waters.

    Unleashing the River: Removal of the Columbia Dam

    Find out how Tom's of Maine is supporting this major conservation effort. Learn More

  • at Dead Horse Point State Park in Utah.

    Protecting the Colorado River

    The Colorado River is the one of the hardest working rivers in North America. Tom's of Maine is helping to protect it. Learn More

  • Young boy getting a drink of clean water from the drinking fountain.

    Five Ways to Appreciate Water

    Simple ways you can protect our most precious natural resource at home. Learn More

  • Mississippi River Delta and River below New Orleans, Louisiana


    Are you a River, Lake or Spring? Take this quiz to find out which fresh water source you're most like. Get Started

  • The San Juan River flows through Navajo Lake State Park in northwestern New Mexico.

    Tom’s of Maine Announces ‘Turn the Tide’ Winners

    In April, Tom’s of Maine asked the public to vote for their favorite water protection project. Learn More

Tom's of Maine Logo © Tom's of Maine


TOM’S OF MAINE DONATES a portion of its profits to conserve nature for future generations. In fact, the company has been giving 10% of its profits for decades.