Barnafoss, Iceland
Aerial view of glacial water Barnafoss, Iceland © Khairil Junos

Cause Marketing

Cause Marketing & Brand Partnerships with TNC

How The Nature Conservancy can help you engage and inspire customers

Our planet is facing a climate and biodiversity crisis, and the narrow window to act is closing fast. If we want to live in a world where we can all thrive, the moment for small thinking is over. The Nature Conservancy (TNC) knows this calls for some of our biggest, most ambitious plans ever, but we cannot do it alone.

Protecting our Earth starts with each of us. Through partnership with brands, we know we can reach more people and tell them nature's story—our story

Proven Success

After a cause marketing campaign with TNC, partners have reported business results such as:

40% sales lift 

by national retail stores engaged in cause marketing promotion vs. those that didn't
 

10% customer donation participation 

for an online retailer (2% is average)
 

17-30% year-over-year coupon redemption increase 

for a consumer-package goods company

 

Through our work in 70+ countries, TNC projects address 14 of 17 UN Sustainable Development Goals.

addresses 14 of 17 UN Sustainable Development Goals
TNC's Work addresses 14 of 17 UN Sustainable Development Goals © TNC

Today, as more shoppers look to support brands who are working to protect the planet, we’re excited to meaningfully invest and live up to that expectation.

VP Natural & Organic division at General Mills, on partnering with TNC

Sharing how and why it's important to plant more trees, help more baby corals survive, and protect more of our planet, can make all the difference. With your help we know can shape a better future, together.

Ways to Partner with TNC

Some of the most common ways brands partner with TNC are through:

Licensing

Set contribution amount to use TNC marks on product packaging at point of sale

Sponsorship

Support for TNC mission or conservation program without messaging at retail or in proximity to product or package

Customer Donation Program

At checkout, ask customers to tack on a small contribution to help conservation
via online shopping cart or at retail location
Customer Donation Program via online shopping cart or at retail location © TNC

The Nature Conservancy is the ideal partner for us to collaborate with to address widespread environmental challenges across the U.S. — from protecting our forests to conserving our groundwater reservoirs.

Asarasi CEO & Founder

Our Supporters + Reach

12M+ 

Global Social Media Followers

900K+ 

Unique Monthly Visitors to Nature.org

70+

Countries & All 50 States

TNC supporters are environmentally-minded individuals who donate time and money to environmental causes. They also care about buying local and shopping for environmentally-friendly and safe products.

By partnering with TNC, you can help protect and restore nature while inspiring and engaging your audiences to take action. 

Today's Consumer Cares

64%

of global consumers choose, switch, avoid or boycott a brand based on its stand on societal issues
Edelman's 2018 Earned Brand
 

71%

of U.S. millenials said they would pay more for a product if they knew some of the proceeds went to charity
5WPR 2020 Consumer Culture Report
 

90%

of U.S. Gen Z believes companies must act to help social & environmental issues
Porter Novelli/Cone's 2019 Gen Z Purpose Study 
 

Check out our partnership resources or get directly in touch, below!