Cause Marketing & Brand Partnerships with TNC
How The Nature Conservancy can help you engage and inspire customers
Our planet is facing a climate and biodiversity crisis, and the narrow window to act is closing fast. If we want to live in a world where we can all thrive, the moment for small thinking is over. The Nature Conservancy (TNC) knows this calls for some of our biggest, most ambitious plans ever, but we cannot do it alone.
Protecting our Earth starts with each of us. Through partnership with brands, we know we can reach more people and tell them nature's story—our story.
After a cause marketing campaign with TNC, partners have reported business results such as:
40% sales lift
by national retail stores engaged in cause marketing promotion vs. those that didn't
10% customer donation participation
for an online retailer (2% is average)
17-30% year-over-year coupon redemption increase
for a consumer-package goods company
Through our work in 70+ countries, TNC projects address 14 of 17 UN Sustainable Development Goals.
Sharing how and why it's important to plant more trees, help more baby corals survive, and protect more of our planet, can make all the difference. With your help we know can shape a better future, together.
Ways to Partner with TNC
Some of the most common ways brands partner with TNC are through:
Set contribution amount to use TNC marks on product packaging at point of sale
Support for TNC mission or conservation program without messaging at retail or in proximity to product or package
Customer Donation Program
At checkout, ask customers to tack on a small contribution to help conservation
Our Supporters + Reach
Global Social Media Followers
Unique Monthly Visitors to Nature.org
Countries & All 50 States
TNC supporters are environmentally-minded individuals who donate time and money to environmental causes. They also care about buying local and shopping for environmentally-friendly and safe products.
By partnering with TNC, you can help protect and restore nature while inspiring and engaging your audiences to take action.
Today's Consumer Cares
of global consumers choose, switch, avoid or boycott a brand based on its stand on societal issues
of U.S. millenials said they would pay more for a product if they knew some of the proceeds went to charity
of U.S. Gen Z believes companies must act to help social & environmental issues
Check out our partnership resources or get directly in touch, below!