Cause Marketing & Brand Partnerships


The importance and value of coral reefs

Covering less than one percent of the planet, coral reefs are home to 25 percent of marine species and supply food to millions of people. They are also vital to our ocean economy, providing billions of dollars in services, such as coastal protection, jobs, tourism and more. But coral reefs are one of the most threatened marine systems on the planet.

Just in time for World Oceans Month, Minecraft teamed up with The Nature Conservancy and created a way to protect and restore coral reefs through play.

Minecraft immerses players in creative thinking, geometry, and even a little geology as they build imaginative block structures. Minecraft released the Update Aquatic, which brought a variety of new features to Minecraft’s in-game oceans, including five new coral reefs to build – staghorn, brain, fire, bubble and tube. Additionally, players have new costume options for their characters with the Coral Crafter Skin Pack.

Minecraft players helped support coral reef restoration through the in-game experience in several ways:

  • Minecraft donated $100,000 to the Conservancy once players placed ten million coral blocks underwater in-game. Minecraft launched a new Coral Crafter Skin Pack with net proceeds going to the Conservancy.
  • Microsoft Rewards members can use their points to make a donation to the Conservancy.

Coral reefs are some of the most important ecosystems we have in the world. Unless we take immediate action, scientists estimate that we could lose up to 70 percent of coral reefs by 2050.

Coral Crafters – How Minecraft Helped the Oceans! To celebrate the Minecraft Update Aquatic, Minecraft has been working with TNC and other partners to help the real-world oceans, through Coral Crafters – a project to help coral reefs!
  • A diver explores a hard coral reef with Anthias and Damsels in the shallow waters off Amed (Jemeluk) near Bali, Indonesia.

    International Year of the Reef 2018

    Coral reefs bring life, food, medicine, recreation, jobs and joy to people around the world. Join us for the reef revival. Learn More