Cause Marketing

Minecraft

The importance and value of coral reefs

Covering less than one percent of the planet, coral reefs are home to 25 percent of marine species and supply food to millions of people. They are also vital to our ocean economy, providing billions of dollars in services, such as coastal protection, jobs, tourism and more. But coral reefs are one of the most threatened marine systems on the planet.

Joining The Nature Conservancy in its coral restoration efforts, Minecraft created a way to protect and restore coral reefs through play. With the launch of its Update Aquatic in 2018, Minecraft invited gamers to build with coral in-game to help restore and regrow coral in real life. Shortly after the update launched, it took players only two days to place more than 10 million coral blocks in game, prompting Minecraft to contribute $100,000 to TNC.

Additionally, through June 30, Minecraft is contributing the net proceeds from its Coral Crafters Skin Pack, a selection of sea-worthy skins from Ocean Explorer to Sea Pickle Monster, to support TNC’s coral restoration work.

Coral reefs are some of the most important ecosystems we have in the world. Unless we take immediate action, scientists estimate that we could lose up to 70 percent of coral reefs by 2050.

Click here to learn more about the Conservancy’s coral restoration efforts. 

Coral Crafters – How Minecraft Helped the Oceans! To celebrate the Minecraft Update Aquatic, Minecraft has been working with TNC and other partners to help the real-world oceans, through Coral Crafters – a project to help coral reefs!
  • A diver explores a hard coral reef with Anthias and Damsels in the shallow waters off Amed (Jemeluk) near Bali, Indonesia.

    International Year of the Reef 2018

    Coral reefs bring life, food, medicine, recreation, jobs and joy to people around the world. Join us for the reef revival. Learn More