Longleaf pine (Pinus palustris) forest at Moody Forest Natural Area near Baxley, Georgia.
Longleaf Pine Longleaf pine (Pinus palustris) forest at Moody Forest Natural Area near Baxley, Georgia. © Rich Reid/TNC

Cause Marketing & Brand Partnerships

T-Mobile

Every Day is Earth Day with #TreeMobile

Rather than celebrate Earth Day on one day, T-Mobile has commited to support the environment in April, May and June 2019 with a goal to plant up to 500,000 trees with our Plant a Billion Trees Program. The best part is that you can help. T-Mobile is launching the following promotions for you to take part in to help reach our tree planting goals:

  • Green for the Planet, Green for You:  April 16 through April 21 play a fun nature-themed scavenger hunt on the T-Mobile Tuesday App. When you find two or more hidden objects, T-Mobile will make a donation to plant a tree– up to 300,000 trees. Bonus, you could win $1,000!
  • On Social, join in by doing the following and T-Mobile will make a donation to plant a tree - up to 200,000 trees
    • #TreeMobile #Trashtag: Earthday (April 22) though April 28, T-Mobile wants to support clean up efforts.  Post your cleanup pics to Twitter or Instagram with both #TreeMobile and #Trashtag 
    • #TreeMobile Tree-Huggers: National Love a Tree Day (May 16) through May 22, we want you to get out there to give your favorite tree a squeeze.  Post your tree pics on Twitter and Instagram with #TreeMobile
    • #TreeMobile Get Outside: World Environment Day (June 5) though June 11, get out and enjoy out planet. Post your pics on Twitter on Instagram with #TreeMobile

Want to Plant Your Own Tree?

Donate Here

In 2018, As part of T-Mobile’s commitment to 100% renewable energy by 2021, the company made a $500,000 contribution to the Conservancy’s clean energy work. This support will help the Conservancy work toward a low-carbon, clean energy future across all 50 U.S. states—a future where people and nature can thrive together.

Building on this contribution, T-Mobile donated $250k during Earth Month 2018 in support of four programs across TNC. Over 400k people and employees voted on how to split up the funds for the following four programs: 

  • Plant a Billion Trees
  • Save the Panthers
  • Coral Restoration
  • Clean Energy 

In addition, T-Mobile planted 27k trees with our Plant a Billion Trees program after a social media promotion encouraging users to tweet #TreeMobile.  

Florida Panther
Save the Panther A captive Florida panther, an endangered species.
Healthy Corals in Indonesia
Coral Restoration Healthy Coral head with soft corals, anemones, etc. near the Raja Ampat Islands in West Papua Province. © Jeff Yonover
Planting Trees
Plant a Billion Trees Tree planter Pedro Agustin plants about 300 trees a day for The Nature Conservancy in Extrema, Brazil. © Adriano Gambarini
Wind Farm Turbines in West Virginia
Clean Energy Wind farm turbines situated on a ridge top in the Appalachian mountains of West Virginia. © Kent Mason
Screenshot of T-Mobile's in-app experience. T-Mobile customers and employees voted on which projects to support as part a $200K contribution to TNC on Earth Day 2018.
T-Mobile Earth Day app Screenshot of T-Mobile's in-app experience. T-Mobile customers and employees voted on which projects to support as part a $200K contribution to TNC on Earth Day 2018. © TNC Staff
For every tweet with #TreeMobile on Earth Day 2018, T-Mobile planted a tree with The Nature Conservancy's Plant a Billion Trees program. Together, we planted 27K trees.
#TreeMobile Promotion For every tweet with #TreeMobile on Earth Day 2018, T-Mobile planted a tree with The Nature Conservancy's Plant a Billion Trees program. Together, we planted 27K trees. © TNC Staff
× Florida Panther
× Healthy Corals in Indonesia
× Planting Trees
× Wind Farm Turbines in West Virginia
× Screenshot of T-Mobile's in-app experience. T-Mobile customers and employees voted on which projects to support as part a $200K contribution to TNC on Earth Day 2018.
× For every tweet with #TreeMobile on Earth Day 2018, T-Mobile planted a tree with The Nature Conservancy's Plant a Billion Trees program. Together, we planted 27K trees.