Longleaf pine (Pinus palustris) forest at Moody Forest Natural Area near Baxley, Georgia.
Longleaf Pine Longleaf pine (Pinus palustris) forest at Moody Forest Natural Area near Baxley, Georgia. © Rich Reid/TNC

Cause Marketing

T-Mobile

Every Day is Earth Day with #TreeMobile

Rather than celebrate Earth Day on one day, in 2019, T-Mobile supported the environment throughout the year with different engagements that benefitted TNC's Plant a Billion Trees Program. In the end, they helped TNC plant a total of 311,000 trees across the United States. 

In 2018, As part of T-Mobile’s commitment to 100% renewable energy by 2021, the company made a $500,000 contribution to the Conservancy’s clean energy work. This support will help the Conservancy work toward a low-carbon, clean energy future across all 50 U.S. states—a future where people and nature can thrive together.

Building on this contribution, T-Mobile donated $250k during Earth Month 2018 in support of four programs across TNC. Over 400k people and employees voted on how to split up the funds for the following four programs: 

  • Plant a Billion Trees
  • Save the Panthers
  • Coral Restoration
  • Clean Energy 

In addition, T-Mobile planted 27k trees with our Plant a Billion Trees program after a social media promotion encouraging users to tweet #TreeMobile.  

Want to Plant Your Own Tree?

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Florida Panther
Save the Panther A captive Florida panther, an endangered species.
Healthy Corals in Indonesia
Coral Restoration Healthy Coral head with soft corals, anemones, etc. near the Raja Ampat Islands in West Papua Province. © Jeff Yonover
Planting Trees
Plant a Billion Trees Tree planter Pedro Agustin plants about 300 trees a day for The Nature Conservancy in Extrema, Brazil. © Adriano Gambarini
Wind Farm Turbines in West Virginia
Clean Energy Wind farm turbines situated on a ridge top in the Appalachian mountains of West Virginia. © Kent Mason
Screenshot of T-Mobile's in-app experience. T-Mobile customers and employees voted on which projects to support as part a $200K contribution to TNC on Earth Day 2018.
T-Mobile Earth Day app Screenshot of T-Mobile's in-app experience. T-Mobile customers and employees voted on which projects to support as part a $200K contribution to TNC on Earth Day 2018. © TNC Staff
For every tweet with #TreeMobile on Earth Day 2018, T-Mobile planted a tree with The Nature Conservancy's Plant a Billion Trees program. Together, we planted 27K trees.
#TreeMobile Promotion For every tweet with #TreeMobile on Earth Day 2018, T-Mobile planted a tree with The Nature Conservancy's Plant a Billion Trees program. Together, we planted 27K trees. © TNC Staff
× Florida Panther
× Healthy Corals in Indonesia
× Planting Trees
× Wind Farm Turbines in West Virginia
× Screenshot of T-Mobile's in-app experience. T-Mobile customers and employees voted on which projects to support as part a $200K contribution to TNC on Earth Day 2018.
× For every tweet with #TreeMobile on Earth Day 2018, T-Mobile planted a tree with The Nature Conservancy's Plant a Billion Trees program. Together, we planted 27K trees.