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Aerial view of contrasting forest of planted eucalyptus (on left) and natural forest; near the Cachoeira Reservoir.
Aerial view of contrasting forest of planted eucalyptus (on left) and natural forest; near the Cachoeira Reservoir. Aerial view of contrasting forest of planted eucalyptus (on left) and natural forest; near the Cachoeira Reservoir. © Scott Warren

Cause Marketing

Kiehl's with Jesse & Joy and MTV

Helping to raise awareness of reforestation in Latin America

Let's Make the World Better Together
#MadeBetter

Help Us Regreen Latin America

Plant Your Tree

Trees provide so many benefits to our everyday lives. They filter clean air, provide fresh drinking water, help curb climate change, and create homes for thousands of species of plants and animals.

In addition to a contribution to TNC, Kiehl's along with Jesse & Joy and MTV are talking to fans about the importance of protecting and restoring forests in Latin America and encouraging them to take action by planting trees with TNC's Plant a Billion Trees program.

In addition to our Plant a Billion Trees program, TNC is working on conservation projects in 16 countires across Latin America. With 40 percent of the world’s species, more than a quarter of the Earth’s forests and the second largest reef on the planet, Latin America is a beacon of hope for a planet facing a changing climate and growing demands for food, water and energy.

Better Together
Better Together Kiehl's with Jesse & Joy and MTV. © Viacom 2020
Jesse & Joy
Jesse & Joy Supporting reforestation in Latin America with Kiehl's and MTV. © Viacom 2020

Plant a Billion Trees in Latin America

Mexico

TNC is planting in the Maya Forest and the Mesoamerican Forest Corridor to help invest in local communities and protect critical habitat. Learn More about our reforestation efforts in Mexico.

Colombia

Colombia's Amazon region spans close to 48M hectares, however, this region has the country’s highest deforestation rate. We seek to restore these areas by planting endemic species important for connectivity, water regulation & carbon capture. Learn more about our reforestation efforts in Colombia

Aerial View of Maya Forest
Aerial View of Maya Forest The 13.3 million-acre Maya Forest stretches across Belize, Mexico and Guatemala © Ami Vitale
Sierra de Chiribiquete
Sierra de Chiribiquete Parque Nacional Natural Sierra de Chiribiquete en Colombia. © Erika Nortemann/The Nature Conservancy
Aerial View of Maya Forest The 13.3 million-acre Maya Forest stretches across Belize, Mexico and Guatemala © Ami Vitale
Sierra de Chiribiquete Parque Nacional Natural Sierra de Chiribiquete en Colombia. © Erika Nortemann/The Nature Conservancy