Women and children wash Lake Tanganyika in the village of Nkongwa, Tanzania. © © Ami Vitale

Cause Marketing

The Weather Channel, an IBM Business

Forecast: Change

Support Our Clean Water Work

and other conservation efforts across the globe.

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Seventy percent (70%) of the world is covered by water, yet less than one percent (1%) of it is accessible and drinkable.

Many places in the world do not have enough water to meet their daily needs; in other places the water supply is contaminated from pollution and sediment. The availability and quality of that water supply depend heavily on protecting and conserving water at its source—the rivers, lakes, wetlands, forests and other ecosystems that collect, filter and transport water to people.

That's why The Weather Channel, IBM, and The Nature Conservancy are teaming up to help provide clean water for those in need. To highlight the water scarcity issue facing our planet, The Weather Channel has launched an awareness initiative called Forecast: Change. Meanwhile, the IBM Corporate Service Corps is also working closely with TNC to develop and enhance clean water solutions and operations.

Quote: Randi Stipes

As the planet warms, we see an increase in extreme severe weather, flood and drought, diminishing the earth’s capacity to sustain clean water. Climate change equals water change."

Chief Marketing Officer of IBM Watson Media and Weather