Tourists enjoying an evening view across Heart Lake. It is the base for many ... Tourists enjoying an evening view across Heart Lake, New York. It is the base for many hiking trips into the High Peaks of the Adirondacks. © Blake Gordon

Cause Marketing


Protecting Water at its Source

Clean water is essential for good health and well-being. But while 70 percent of the world is covered by water, only less than one percent of it is accessible and drinkable. The Nature Conservancy (TNC) is working to protect water at its source and restore the health of rivers, lakes, wetlands and forests.

TNC is teaming up with Finish to help educate consumers about the importance of clean, accessible water and the actions consumers can take to help make a difference. Through its #SkiptheRinse campaign, Finish is asking consumers to skip pre-rinsing their dishes before loading them into the dishwasher, an action that can save up to 20 gallons of water per dishwashing cycle.*

Finish will contribute $1 to TNC for every person that takes the #SkiptheRinse pledge, for a minimum contribution of $200,000 and a maximum contribution of $400,000, until December 31, 2022.

Learn more about TNC’s water conservation efforts that are supported by Finish and ways in which you can help.

*According to a study conducted by SGS North America, Inc.