Longleaf Pine A stand of longleaf saplings at Raccoon Creek Pinelands, Virginia. © Daniel White / TNC

Plant a Tree

Electrolux & The Nature Conservancy

As a registered Electrolux appliance owner, your product registration allows you the opportunity to plant a tree with The Nature Conservancy’s Plant a Billion Trees program. Select a tree and Electrolux will make a contribution to cover the cost of planting one tree in North America.+

Choose A Tree

Select one of three tree types representative of native species planted across North America through TNC's Plant a Billion Trees program. All trees are locally grown and forests are stewarded to ensure survival.

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This tree can help our planet
Benefits of Trees Click for a close-up. © The Nature Conservancy

The Nature Conservancy and Electrolux are partnering to help reforest North America, home to some of the world's oldest and tallest trees. In addition to being beautiful places for us to recreate, they provide so many benefits, including filtering more than half of our water supply and capturing carbon to help mitigate climate change. 

There are many things that pose risk to these forests, including fires, invasive pests, and deforestation. With partners like Electrolux, we are able to work on mitigating these risks while restoring our once prevelent forests.

+ Between January 1, 2021 and June 20, 2022, Electrolux will contribute $1.50 for every tree selected to The Nature Conservancy’s Plant a Billion Trees program in the U.S. for a minimum contribution of $100,000 and a maximum of $300,000.  
The Green Tunnel on the Appalachian Trail, Virginia. © Andrew Forestell/TNC Photo Contest 2018