Our People

Greg Meade

Cumberland Forest Project Director, Impact Management, NatureVest

Abingdon, Virginia

Greg Meade head shot

Greg Meade Greg Meade © Paul Ruffolo

Areas of Expertise

Forestry, carbon, finance

Media Contact

Andrew Tingley
ph. +1 917-270-1313


Greg Meade directs the 253,000-acre Cumberland Forest Project in Virginia, Tennessee, and Kentucky. Greg provides oversite to the operations, protection efforts, financial returns, and community programs.  Greg joined TNC in 2007 and previously held the Clinch Valley Conservation Forestry Program Director position. He brings over 25 years of professional forestry experience across private industry, state government and the non-profit sector. 

Greg has been involved in the forest carbon space since 2012 and led the development of The Nature Conservancy’s first U.S. based Improved Forest Management projects, which would go onto become the organizations first regulatory forest carbon projects registered in California’s Cap and Trade program. 

Greg is part of the NatureVest Impact Management team. The team is working towards the following key objectives:

  • Establishing minimum standards for investments to avoid negative environmental impacts
  • Identifying opportunities for investments to deliver impact alongside returns
  • Advising on best practices for land and water management
  • Measuring climate and biodiversity outcomes
  • Greg was named Young Forester of the Year by the Society of American Foresters (SAF).

    On his 17th birthday Greg joined the Virginia National Guard (so young that his parents had to sign the application). He spent the next two summers at Ft. Benning, Georgia training to become an infantryman.

    Education and Designations:

  • BS in Forestry, Virginia Tech
  • MS in Forestry, Virginia Tech
  • SAF Certified Forester (CF)
  • Learn more about NatureVest.

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