Enduring Earth is an ambitious collaboration that works alongside nations as they accelerate and amplify conservation for a more sustainable, prosperous future for people and planet. Central to our approach is Project Finance for Permanence, an innovative and proven model that fully funds conservation projects to ensure durable and scalable impact. Through a combination of partnerships, permanent funding and local leadership, we strengthen biodiversity, reinforce the rights of Indigenous peoples and local communities, reduce the effects of climate change, and catalyze economic growth.
Collaborative partners have applied this approach with five nations, conserving more than 90 million hectares and benefiting tens of thousands of people. The collaboration is a partnership between The Nature Conservancy, The Pew Charitable Trusts, World Wildlife Fund (WWF), and ZOMALAB, the family office of Ben and Lucy Ana Walton.