Cause marketing with TNC
Working with The Nature Conservancy can help your brand engage and inspire customers.
Our planet is facing a climate and biodiversity crisis, and the narrow window to act is closing fast. If we want to live in a world where we can all thrive, the moment for small thinking is over. The Nature Conservancy (TNC) knows this calls for some of our biggest, most ambitious plans ever, but we cannot do it alone.
Protecting our Earth starts with each of us. By working with brands, we know we can reach more people and tell them nature's story—our story.
Sample Results
After a cause marketing campaign with TNC, partners have reported business results such as:
40% sales lift
by national retail stores engaged in cause marketing promotion vs. those that didn't
10% customer donation participation
for an online retailer
17-30% year-over-year coupon redemption increase
for a consumer-package goods company
Through our work in 70+ countries, TNC projects address 14 of 17 UN Sustainable Development Goals.
Quote: Emily Thomas
Today, as more shoppers look to support brands who are working to protect the planet, we’re excited to meaningfully invest and live up to that expectation.
Scroll through the images below to see some of the conservation areas your company can help support.
TNC Priorities Your Company Can Support
Sharing how and why it's important to plant more trees, help more baby corals survive, and protect more of our planet, can make all the difference. With your help we know can shape a better future, together.
Ways to Work with TNC
Some of the most common ways brands and TNC activate cause marketing campaigns include:
Licensing
Set contribution amount to use TNC marks on product packaging at point of sale.
Sponsorship
Support for TNC mission or conservation program without messaging at retail or in proximity to product or package.
Customer Donation Program
At checkout, ask customers to tack on a small contribution to help conservation.
Quote: Adam Lazar
The Nature Conservancy is the ideal organization for us to collaborate with to address widespread environmental challenges across the U.S. — from protecting our forests to conserving our groundwater reservoirs.
Our Supporters + Reach
12M+
Global social media followers
700K+
Unique monthly visitors to nature.org
80+
Countries & territories, and all 50 states
TNC supporters are environmentally-minded individuals who donate time and money to environmental causes. They also care about buying local and shopping for environmentally-friendly and safe products.
By partnering with TNC, you can help protect and restore nature while inspiring and engaging your audiences to take action.
Gen Z and Millennials expect companies to do more
The majority of Gen Z and Millennials in the UK and U.S. expect companies to do more on social issues.
59%
name climate change as one of their greatest concerns
63%
would choose a product or service over a competitor of equal quality or price, from a company supporting an issue they care about
51%
have actively chosen a new product or brand because of their social purpose activity in the past 12 months
64%
have donated to a cause they believe is important in the past 12 months
Source: The Purpose Pulse 2024
Collaboration Resources
Check out our resources below or get directly in touch, below!
Ready to Take the Next Step?
If you would like to discuss how your brand can work with TNC, please complete the form below. We’ll review your proposal and will be in touch!
Cause marketing campaigns
Minecraft
Minecraft has teamed up with The Nature Conservancy to raise funds and bring conservation to the next generation through play.
Backcountry
Through a customer donation program, Backcountry supports and advocates for our work to protect the amazing places where we live, work and play.
Grove Collaborative
Grove is helping to support Indigenous-led conservation across two million acres in the Tongass Rainforest of Southeast Alaska.