The Problem
Our plastic problem is bigger than you think. About 11 million tons of plastic enters the ocean every year, and as the fifth largest economy in the world, California is a big part of the problem. But plastic isn’t just in the ocean, it’s everywhere. It’s in our drinking water, it falls in our rain, and studies show that harmful plastic pollution disproportionately affects disadvantaged communities. No matter who you are, or where you live, plastic is in your body.
In California, you are eating and breathing plastic every day.
Who's Behind This?
Big plastic is big oil. Most plastic is made from fossil fuel, and the pace of plastic production is skyrocketing.
BALLOT INITIATIVE
We have the chance to cut plastic production at the source by passing the “CA Plastic Pollution Reduction and Recycling Act ” on November 8th, 2022.
Solutions That Fall Short
The plastic industry wants to make the problem our responsibility as Californians, and so far, they’ve done a pretty good job. They’ve made it our job to clean up our beaches and recycle, all while they ramp up plastic production every year. California can’t keep pace with plastic’s exponential growth and our environment and communities are paying the price.
Solutions That Make a Difference
We can’t solve this problem by cleaning up the plastic industry’s mess for them, we have to work together to clean up the plastic industry.
Recycling isn’t enough
California can’t recycle most of the plastic that goes in your bin. Our state’s facilities can’t keep pace with plastic’s exponential growth, and they can’t handle many types of plastics produced today.
The Nature Conservancy in California is fighting plastic with a big picture approach:
- In the policy arena, we are working with the latest science to advance a high-impact ballot initiative that will cut the production of single-use plastic flooding our state.
- In the private sector, we’re generating foundational research and partnering with global clothing brands to keep plastic microfibers from leaching into the environment when clothes are produced and washed.
Don’t let the plastic industry dictate what goes into your environment or your body.
Stand Up to Plastic
Don’t let the plastic industry dictate what goes into your environment or your body.
Join Us.PLASTIC POLLUTION BY THE NUMBERS
-
50%
of plastic produced today is "single use"
-
11
Million tons of plastic enters the ocean every year
-
4.85
Million lbs of plastic microfibers contaminate CA every year
-
850
Million tons of greenhouse gases emitted yearly
BALLOT INITIATIVE BENEFITS
The money generated will go to helping communities most impacted by plastic waste, while funding more sustainable packaging and new systems for plastic reuse. Join Us.
TNC’s Work: Fighting Plastic Big and Small
Tackling Single-Use Plastics
- Monitor the flow of plastic trash: We’re figuring out how to track and measure plastic litter in California’s communities and finding out how it enters our waterways.
- Advance high-impact policy: We’re working with a diverse coalition of partners to push measures that limit the amount of single-use plastic food ware and packaging California produces. With an economy of our size, changes we make here affect the whole globe.
Fighting Plastic Microfibers
- Work with global apparel brands: We’re working with a coalition of some of the biggest apparel brands in the world to reduce microfiber leakage into the environment during the clothing manufacturing process.
- Scale microfiber capture: We conducted a study to evaluate the amount of microfibers entering California’s lands and waters from our washing machines and determine the best solutions to address the problem. *Hint hint* filters coming soon to a washing machine near you!
Looking for a deeper dive into the health effects of microplastics? Read this article from Nat Geo!
It’s Now or Forever
We, the people of California, have the chance to pass the “CA Plastic Pollution Reduction and Recycling Act ” on November 8, 2022. This ballot measure will cut single-use plastic production at the source, while putting the costs on plastic producers, NOT CONSUMERS. We’re cutting the stuff that’s only used once, like takeout containers and plastic forks and straws. The initiative would also generate funding to educate Californians about the problem, fund research and innovation to support better alternatives, and help clean up our communities and waterways.
How do I help pass the ballot initiative?
- Make sure you’re registered to vote.
- Educate yourself. Make sure you can talk through the ballot measure with your friends. Use these simple facts and talking points.
- Donate. Our coalition of partners is running a state-wide campaign to get this done. Every penny helps.
- VOTE for CA Plastic Pollution Reduction and Recycling Act on November 8th! Vote by mail or vote in person.
The future is in our hands. We must act now to tackle plastic pollution at the source and ensure that our environment and our communities are not drowning in plastic.
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Make a Difference in California
Together, we can achieve transformative change on a scale that’s attainable—for California, and for the world.