Pine savanna at Virginia's Piney Grove Preserve.
Piney Grove Pine savanna at Virginia's Piney Grove Preserve. © Robert B. Clontz / TNC

Cause Marketing

P&G Herbal Essences and TerraCycle®

Renewing Our Planet

From improving air and water quality to enriching soil health, forest restoration provides a multitude of benefits to our planet as well as to the wellbeing of humans and countless species. In other words, trees hold tremendous power, and we know that planting them is one of the key solutions to curbing the effects of climate change and building a more sustainable world for future generations.

Committed to sustainability and restoring one of Earth’s most precious resources, P&G Herbal Essences and TerraCycle are teaming up with TNC to support its Plant a Billion Trees program and to educate consumers about the powerful role trees play in creating a world where people & nature can thrive. To date, Plant a Billion Trees has planted more than 84 million trees globally and is restoring U.S. forests across nine states.

During the month of April 2021, Herbal Essences will plant 1 tree with TNC for every 2 bottles of single bio:renew Hemp & Potent Aloe, Mango & Potent Aloe and Honey & Vitamin B shampoo or conditioner purchased at Walmart stores and on, with a minimum of 34,482 trees and maximum of 58,000 trees (see full program terms here). In addition to supporting TNC’s reforestation work, P&G will also donate twenty benches, made by TerraCycle from recycled Herbal Essences bottles, to be installed and enjoyed by visitors at Independence Lake, Morgan Swamp Preserve, and Edge of Appalachia Preserve for years to come!