Sonora, Mexico Green U.S. farmland separated from the dry desert by the USA/Mexican border and an irrigation canal. © Nick Hall


Driving Sustainable Water Management with Market-based Solutions

This article was written by Giulio Boccaletti, former Chief Strategy Officer & Global Ambassador for Water with The Nature Conservancy.

The 21st century may turn out to be the time in history when we hit the natural resource limits of the planet. Despite the technological innovations of the last century, natural resources—from fresh water and forests, to healthy soils and fisheries—are becoming exhausted as we rely on them to meet the food, water and energy needs of a global population that is expected to exceed 10 billion by 2050. We need to manage differently now what little we have for today’s use and tomorrow’s needs.

But there is good news. Provided we are willing to change, it is possible to protect the natural capital of the planet for future generations while meeting human needs today. There is no better example of this than the challenge of managing our limited water resources. Water touches every part of our global economy. Without available, accessible water and its sustainable management, we could not produce food, clothe or shelter the world’s growing populations, nor power our cities and communities. It is essential to our daily life, more so than any other natural resource.

Yet, the state of our global water resources is far from good. More than 30 percent of the water sources that people depend on are over-exploited to near exhaustion—reservoirs and lakes are being drained, many aquifers have been sucked dry, and most rivers and streams have been over-diverted. Climate change further compounds the issue, as once dependable rainfall that replenished critical water supplies is now unreliable.

Near Phoenix, Arizona
Central Arizona Project This aqueduct diverts water from the Colorado River to deliver freshwater to central and southern Arizona. © Peter McBride

Corporate leaders consistently rank this water crisis as one of the top risks to global prosperity. And for good reason: the impacts to people and nature are very tangible indeed. Water shortages in the Tana River basin of Kenya led to the loss of hydropower generation and associated industrial production, resulting in losses of over US$2 billion in 1999-2000. Insufficient freshwater inflows to Florida’s Apalachicola Bay in the United States led to a 60 percent decline in oyster populations in 2013, resulting in revenue losses of 44 percent in the shellfish industry. Water shortages in the Badin District of Pakistan in 2013 left 27,000 hectares of rice farms without water, impacting 100,000 farmers.

While historically the response of most countries facing scarcity has been to build more dams to store water, build more aqueducts to move water from one location to another, or drill deeper wells to reach aquifers, the future is unlikely to be one where we can solely engineer ourselves out of this challenge. The cost would be prohibitively high and, in many cases, there is simply no new water to store, move or tap into.

A new report issued by The Nature Conservancy, “Water Share: Using water markets and impact investing to drive sustainability,” shows an alternative path: one that starts with harnessing the power of well-regulated water markets to help us make more efficient and productive decisions. Using water markets, we can shift water back to the environment, while increasing the productivity of irrigated agriculture and meeting the water needs of cities.

Today, at least 37 countries in water-scarce regions have water allocation systems based on the issuance of water rights. This means that a water user is entitled to a certain quantity of water, and that he/she could sell that entitlement to willing buyers. When the value of water is revealed through a market, those who have rights to water supplies are motivated to conserve water and sell their surplus. If constructed and regulated well, such transactions can stimulate water savings, increase water availability, improve productivity and allocation efficiency, and improve accountability for water use.

hanging over the banks of the Murray River at Ned's Corner. Ned's Corner is a former sheep station and the largest freehold property in Victoria, which was aquired by the Trust for Nature with the assistance of The Nature Conservancy and the RE Ross Trust.
Victoria, Australia Red gum trees hanging over the banks of the Murray River at Ned’s Corner. Photo © Paul Sinclair/Trust for Nature

Take the city of San Diego, California. In 2003, California had to reduce its use of the Colorado River to ensure allotments to other states. In response, San Diego’s water authority pioneered a water share agreement with the state’s largest irrigation district to pay farmers to reduce water use. The agreement provides more than USD$60 million per year to farmers, and the saved water is sent to the metropolitan area.

But there is an important weakness in this argument. While water markets offer a way of mediating scarcity for commercial and public uses of water, who is going to act on behalf of nature?

The report shows that one way to do this is through the use of creative impact investment solutions, including Water Sharing Investment Partnerships (WSIPs). The WSIP concept was created by The Nature Conservancy to advance strategic trading of water-use rights within select river and lake basins. A WSIP operates within an existing water market, using investor capital and other revenue sources to acquire water-use rights. These rights can then be reallocated to nature, or sold or leased to other water users seeking more supplies. A well-balanced trading strategy can ensure that the WSIP generates financial returns for investors while also returning water to the environment.


Using water markets, we can shift water back to the environment, while increasing the productivity of irrigated agriculture and meeting the water needs of cities.

In 2015, The Nature Conservancy launched the first WSIP in Australia, one of the driest inhabited places on Earth. The Murray-Darling Basin Balanced Water Fund aims to improve water reliability for farmers while returning water back to parched wetlands. The mechanism serves as a model for other water scarce regions.

Today, more than 90 percent of water consumption in water-scarce regions is for irrigated agriculture. If we are to meet the needs of a population expected to reach 10 billion by 2050, we must increase food production while freezing agriculture’s water footprint. As described in this new report, the use of water markets shows great promise.

If fully scaled, WSIPs could mobilize US$13.4 billion per year in transaction value to reallocate water, corresponding to an underlying assets value of US$331 billion. This is a significant: by comparison the entire water sector—inclusive of municipal utility systems—represents global annual expenditures of about US$500 billion.

There is a future where nature and people can thrive together, but only if significant changes occur in how people’s needs are met and in our relationship with nature. By solving the major challenges facing nature globally, such as those of agriculture’s growing footprint and water scarcity, we can address important and tangible challenges facing people, and demonstrate how investing in nature will help us achieve a healthier, more prosperous, more resilient world.

Originally Posted on Huffington Post
August 24, 2016
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