Closeup of Kahala Aloha ʻĀinaPūlama Mau Commemorative Shirt
Islands Forever ʻĀinaPūlama Mau Commemorative Shirt © Kahala and TNC

Newsroom

Kahala Launches Aloha Shirt Celebrating the 40th Anniversary of The Nature Conservancy, Hawaiʻi Chapter

  • Jason Morgan
    Kahala

  • Evelyn Wight
    The Nature Conservancy

Today, Kahala releases a special edition aloha shirt entitled ʻĀina Pūlama Mau, meaning ‘islands forever treasured’ in Hawaiian, celebrating the 40th anniversary of The Nature Conservancy, Hawai‘i chapter.

TNC has been active in Hawaiʻi since the late 1960s helping to protect the islands’ lands and waters, and opened its Honolulu office in 1980. Since then, it has created partnerships to manage over 2 million acres of forests and watersheds, collaborated with more than 50 local communities to restore Hawaiʻi’s coral reefs and fisheries, and initiated operations to restore wildlife and study climate resilience at Palmyra Atoll.

Founded in 1936, Kahala is the oldest operating apparel company in Hawaiʻi, and the first to manufacture aloha shirts at scale here in the islands. With a history of creating designs featuring native Hawaiian species, Kahala reached out to TNC, wanting to tell a story about the plants and animals they help protect through a custom-designed print. Kahala artists worked closely with TNC experts and the result is a striking piece of artwork that weaves together an assemblage of wildlife and evokes a call to preserve the nature and culture of these islands.

“The native plants and animals featured on this shirt celebrate the stunning biocultural diversity found in our lands and waters,” says Ulalia Woodside, Executive Director, The Nature Conservancy, Hawai‘i chapter. “They are the foundation of what makes Hawai‘i, Hawai‘i, and there is a story to be told about each one of them. We are honored to work with Kahala to tell that story through this design.”

The special edition aloha shirts are available at Kahala stores, online, and at select retailers, with a portion of proceeds supporting The Nature Conservancy, Hawai‘i chapter.

Kahala x Nature Conservancy Collaboration Kahala and TNC representatives discuss their collaboration on the ʻĀinaPūlama Mau special edition aloha shirts and reflect on the efforts to honor Hawai'is biodiversity in the detail of the shirt.
An annotated image of the shirt fabric with native Hawaiian species labeled.
Native Species The native plants and animals featured on TNC Hawai'i's 40th Anniversary Aloha Shirt. © Kahala and TNC

The Nature Conservancy is a global conservation organization dedicated to conserving the lands and waters on which all life depends. Guided by science, we create innovative, on-the-ground solutions to our world's toughest challenges so that nature and people can thrive together. We are tackling climate change, conserving lands, waters and oceans at an unprecedented scale, providing food and water sustainably and helping make cities more sustainable. Working in 75 countries and territories: 37 by direct conservation impact and 38 through partners, we use a collaborative approach that engages local communities, governments, the private sector, and other partners. To learn more, visit www.nature.org or follow @nature_press on Twitter.