Beer Comes From Forests
Beer has four main ingredients: water, grain, hops, and yeast. While water may seem like beer’s simplest ingredient, there's a lot involved in getting that clean water to our taps.
Clean, plentiful water depends on healthy surrounding natural areas, like forests. From the tree canopy all the way down to root systems, every part of a forest plays a critical role in cleaning, storing and protecting our water supply.
Tree canopies of large forests influence rainfall patterns across the globe. They produce moisture in the atmosphere, known as “rivers in the sky,” that fall as rain locally and thousands of miles away.
Through OktoberForest, we're hoping to raise awareness about the important role forests play in providing clean water, a critical ingredient for quality beer. We're calling on beer lovers across the globe to help us protect beer's main ingredient by supporting our Plant a Billion Trees campaign, a major forest restoration effort with a goal of planting one billion trees across the planet.
It’s not an obvious connection: beer and forests. But, we hope the next time you enjoy a pint, you give a nod to the trees.
Plant a Billion Trees
A billion begins with one—one tree that will leave a legacy of clean air, clean water and great beer.
About Plant a Billion
Our Plant a Billion Trees campaign is a forest restoration effort with the goal of planting one billion trees across the planet. Trees provide so many benefits to our everyday lives. They filter clean air, provide fresh drinking water, help curb climate change and create homes for thousands of species of plants and animals. Planting a billion trees can help save the Earth from deforestation.
One BILLION is a big number, but we know we can do it with your help.