Yuta Masuda
Yuta Masuda Yuta Masuda © © Yuta Masuda

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Yuta Masuda

Senior Sustainable Development and Behavioral Scientist

Seattle, Washington


Yuta Masuda is a Senior Sustainable Development and Behavioral Scientist in Global Science at the Nature Conservancy. His work at the Conservancy investigates the impacts of conservation programs on human well-being, and he has a particular interest in gender, development, institutions, and human health. Yuta’s current work looks at integrating human well-being considerations into conservation programs to better understand their risks and benefits to people. In addition, he is working on research on sustainable development, gender and conservation, technology-assisted data collection, and developing new indicators for human well-being.

Before joining the Conservancy in 2013, Yuta was a graduate student at the University of Washington where he did research on water infrastructure, time use, and gender in Ethiopia. Prior to that, he was a Peace Corps Volunteer in the Republic of Georgia and also worked at RTI International as a Health Economics Research Assistant. Yuta has experience working on projects with a range of stakeholders in Africa, Asia, and Central Europe. He has published in a number of economic and policy journals.

He holds a B.B.A. in Economics from the University of Georgia and a Ph.D. in Public Policy and Management from the University of Washington.

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Please see Google Scholar for a full list of Yuta Masuda's publications 


Reddy, S.M., Montambault, J., Masuda, Y.J., Keenan, E., Butler, W., Fisher, J.R., Asah, S.T. & Gneezy, A. (2017). Advancing Conservation by Understanding and Influencing Human Behavior. Conservation Letters, 10, 248–256.


McKinnon, M.C., Cheng, S.H., Dupre, S., Edmond, J., Garside, R., Glew, L., Holland, M.B., Levine, E., Masuda, Y.J., Miller, D.C., Oliveira, I., Revenaz, J., Roe, D., Shamer, S., Wilkie, D., Wongbusarakum, S. & Woodhouse, E. (2016). What are the effects of nature conservation on human well-being? A systematic map of empirical evidence from developing countries. Environmental Evidence, 5. doi: 10.1186/s13750-016-0058-7

Reddy, S.M.W., Montambault, J., Masuda, Y.J., Gneezy, A., Keenan, E., Butler, W., Fisher, J.R.B. & Asah, S.T. (2016). Advancing conservation by understanding and influencing human behavior. Conservation Letters, doi:10.1111/conl.12252 

Scharks, T. & Masuda, Y.J. (2016). Don’t discount economic valuation for conservation. Conservation Letters, 9, 3–4.


McKinnon, M.C., Cheng, S.H., Garside, R., Masuda, Y.J. & Miller, D.C. (2015). Sustainability: map the evidence. Nature, 528, 185–187. 

Williams, J.R., Masuda, Y.J. & Tallis, H. (2015). A measure whose time has come: formalizing time poverty. Soc. Indic. Res., 1–19.


Masuda, Y.J. & Scharks, T. (2014). Fauna in decline: a big leap to slavery. Letter in Science, 346, 819.

Tallis, H., et al. Masuda, Y.J. (2014). Working together: a call for inclusive conservation. Nature, 515, 27-28.


Masuda, Y.J., Fortmann, L., Gugerty, M. K., Smith-Nilson, M. and Cook, J. (2012). Pictorial approaches for measuring time use in rural Ethiopia. Social Indicators Research. doi:10.1007/s11205-012-9995-x.

Chaudhri, R., Borriello, G., Lieberg, K., Sodt, R., Chilton, J., Cook, J.H., & Masuda, Y.J. (2012). Sensors and smartphones: tracking water collection in rural Ethiopia. IEEE Pervasive Computing, 11, 15-24.


Cowell, A.J., Brown, J.M., Wedehase, B.J. & Masuda, Y.J. (2010). Costs of using motivational interviewing for problem drinking in the U.S. Air Force. Military Medicine, 175, 1007-1013

Luo, Z., Cowell, A.J., Masuda, Y.J., Novak, S.P. & Johnson, E.O. (2010). Course of major depressive disorder and labor market outcome disruption over three to four years. Journal of Mental Health Policy and Economics, 13, 135-149.


Cowell, A.C., Luo, Z., & Masuda, Y.J. (2009). Psychiatric disorders and the labor market: an analysis by disorder profiles. Journal of Mental Health Policy and Economics, 12, 3-17.