Our People

Toni Parras

Director of Marketing and Communications

Hawaii and Palmyra

Toni Parras headshot with green mountains in the background.

Toni Parras Director of Marketing and Communications © TNC

Areas of Expertise

Marketing, Communications

Media Contact

Evelyn Wight


Toni Parras creates and implements communication strategies that align with overall goals for Hawai‘i and Palmyra, including targeted media outreach and strategic plans for special projects. Her team also provides guidance and templates for staff and partners and oversees the production of newsletters, brochures, press releases, web stories and more. Toni developed the chapter’s first comprehensive Marketing & Communications strategy, which identifies Goals, Key Audiences, Core Messages and Best Practices to support our conservation work.

“I love learning and sharing about the important work that TNC and our partners are doing; it’s so important to share their stories to inspire hope and action.”

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