Our People

Craig Holland

Senior Director of Investments for The Nature Conservancy's Healthy Cities Program

Ann Arbor, MI

Craig Holland headshot.

Craig Holland Craig is Senior Director of Investments for The Nature Conservancy's Healthy Cities Program. © Kirth Bobb

Areas of Expertise

Green infrastructure investment and deployment, Urban water management

Media Contact

Andrew Tingley
ph. +1 917-270-1313


Craig is the Senior Director of Investments for The Nature Conservancy’s Healthy Cities Program. In this role, Craig advances global strategies to develop and drive investment in environmental markets related to urban conservation activities and leads a team to oversee the implementation of these strategies. Specializing in investment and deployment of nature-based solutions, Craig helped develop private financing mechanisms for Philadelphia’s Green City Clean Waters initiative and co-authored the National Resources Defense Council’s January 2013 report, “Creating Clean Water Cash Flows: Developing Private Markets for Green Stormwater Infrastructure in Philadelphia.” He founded and is the Vice President of District Stormwater, LLC, the largest supplier of credits to the nation’s first stormwater offset market in Washington, D.C. Craig also serves as the CEO and President of the Board of Brightstorm, a Nature Conservancy initiative that builds projects and programs for water quality and flood resilience on behalf of government and corporations. 

Craig has also provided technical assistance to communities contemplating changes to their land-use ordinances, building regulations and stormwater rates. His recent projects include serving on a technical advisory committee within the City of Detroit that’s tasked with the development of a new stormwater ordinance and related changes to the City’s building codes, and serving as an advisor to NRDC and the NYU Stern Center for Sustainable Business in their work with NYC DEP to catalyze green infrastructure investments on private property. He is a member of the Environmental Financial Advisory Board to the U.S. EPA, where he is co-chair of a workgroup on Chesapeake Bay water quality financing, and he served on the Federal Stormwater Taskforce. Craig holds a BA with distinction from the University of Massachusetts, Amherst, and an MS from Columbia University.

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