This Silphium is so named because its fragrant resin was once used as chewing gum.
Bee on Rosinweed: This Silphium is so named because its fragrant resin was once used as chewing gum. © Chris Helzer/TNC

Cause Marketing

Purina Beyond Pet Food

Supporting a Healthy Planet for Pollinators

Pollinator meadow at High Knob Lookout Tower in Norton, Virginia
Cumberland Project Pollinator meadow at High Knob Lookout Tower in Norton, Virginia © Steven David Johnson

One out of every three bites of food is made possible by pollinators. Many pet foods rely on pollinators for essential amino acids and nutrients. But pollinators—like bees, birds, moths, and more—are facing worldwide declines due to loss or degradation of habitat, pesticides, climate change and more.

The Nature Conservancy is working hard to protect pollinators from these challenges across the globe and has partnered with Purina Beyond Pet Food to enlist people—and their pets—to help. Beyond Pet Food has committed $100,000 to The Nature Conservancy to help advance our workfor a healthy planet to support a healthy planet for pollinators, and all the other species we rely on for a healthy ecosystem.

Purina Beyond’s Project Blossom is also encouraging audiences to learn more about pollinators, share pollinator knowledge, plantor make pollinator-friendly spaces in local communities, and encourage donations directly to TNC.