This Silphium is so named because its fragrant resin was once used as chewing gum.
Bee on Rosinweed: This Silphium is so named because its fragrant resin was once used as chewing gum. © Chris Helzer/TNC

Cause Marketing

Partnering With Purina Beyond Pet Food

Supporting a Healthy Planet for Pollinators

One out of every three bites of food is made possible by pollinators. Many pet foods rely on pollinators for essential amino acids and nutrients. But pollinators—like bees, birds, moths, and more—are facing worldwide declines due to loss or degradation of habitat, pesticides, climate change and more.

Working Together to Protect Pollinators

The Nature Conservancy is working hard to protect pollinators from these challenges across the globe and has partnered with Purina Beyond Pet Food to enlist people—and their pets—to help. Beyond Pet Food has committed $200,000 to The Nature Conservancy to help advance our work to support a healthy planet for pollinators, and all the other species we rely on for a healthy ecosystem.

Educating Audiences About Pollinators and How To Help 

Pollinator meadow at High Knob Lookout Tower in Norton, Virginia
Cumberland Project Pollinator meadow at High Knob Lookout Tower in Norton, Virginia © Steven David Johnson

Purina Beyond’s Project Blossom is also encouraging audiences to learn more about pollinators, share pollinator knowledge, plantor make pollinator-friendly spaces in local communities, and encourage donations directly to TNC.

honey bee on honeycomb
Pollinators at Work Butterfly and bumblebee on New England aster. Lincoln Creek prairie restoration in Aurora, Nebraska. © Chris Helzer/TNC

5 Simple Ways You Can Help Pollinators

Taking one or all of these simple steps will help make your little corner of the Earth pollinator-friendly:

  1. Plant a native flowering plant in your window box, flower pots or yard.
  2. Reduce or don’t use insecticides, look for natural alternatives instead.
  3. Mow your lawn less. Clover and dandelions are great for pollinators.
  4. Leave some ground bare for underground nesting species.
  5. Provide sources of water, like a bee-waterer. It can be as simple as a small  bowl, half-filled with marbles or small rocks, with water just below the level of the marbles.

Test Your Pollinator Prowess

Expand to reveal answers

  • Pollinators are responsible for bringing us one out of every three bites of food. They also sustain our ecosystems and produce our natural resources by helping plants reproduce.

  • True. Pollinators move heavy pollen grains from plant to plant. The work of pollinators ensures full harvests of crops and contributes to healthy plants everywhere.

  • False. While honeybees do more pollination than any other insect, other important pollinators include hummingbirds, butterflies and even bats. Figs, for example, need help from a specific family of wasps to pollinate its tiny flowers so it can produce fruit.

  • 200,000. There are approximately 200,000 different species of animals around the world that act as pollinators.