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Rocket the dog frolics in a field of flowers in Colorado Gulch, Haley, Idaho.
Working dog Rocket the dog frolics in a field of flowers in Colorado Gulch, Haley, Idaho. © Rebecca Mongeau
Cause Marketing

Partnering with Purina Beyond Pet Food

Providing food and protecting nature, together.

Today, the way we produce food is the number one threat to nature, damaging our lands and water, biodiversity, climate and productivity in our farms, fields and fisheries. This amounts to trillions of dollars in lost benefits from nature—such as clean water and climate mitigation—that affects both people and their pets.

Working Together to Improve Our Food Systems

The Nature Conservancy is working hard to develop sustainable and regenerative food systems that will heal the planet and feed the world. Together with Purina Beyond, we are helping to educate all people on ways we can produce food that doesn’t just avoid harm to the environment, but actively restores nature and reverses previous damage.

 

A table is set with foods grown or produced by some of the TNC partners who are working to make food more sustainable, New York City.
Sustainable Food A table is set with foods grown or produced by some of the TNC partners who are working to make food more sustainable, New York City. © Robert Clark

By the end of 2023, Purina Beyond will have donated $450,000 to TNC to help advance our conservation efforts, encouraging audiences to learn more about promoting sustainable food production, and ensuring we’re able to feed many generations to come.

You Can Help Us Protect Our Food Systems

We're partnering with Purina to make it easy to take action and work towards more sustainable food systems.

  • From June 13 – August 18, Purina Beyond and Amazon will each donate $1 ($2 total) to TNC for every hour of select video content streamed on Amazon Prime Video, up to $100,000. See below for full list of select content.
  • From July 1 – December 1, Purina Beyond will donate $0.50 from each purchase of specially marked Beyond 3lb bags of dry cat food to TNC, up to $100,000.
honey bee on honeycomb
Irrigation A rainwater harvesting pan provided by the Upper Tana-Nairobi Water Fund is used to irrigate food crops in the dry season. © Roshni Lodhia

How You Can Help From Home

Each of us can positively impact our local ecosystem with small actions around how we eat and use our resources. Here are three ways you can help:

  1. Start a simple herb garden. Pet-safe plants like mint, basil, thyme, and sage can be grown on a well-lit window ledge or counter. A simple herb garden enables you to regularly add fresh flavor to your meals with just a few steps between harvest and your plate. Plus, if you have space outdoors, these plants are also great support for our local pollinators.
  2. Reuse cooking water for plants and get double the use out of your water. Just remember to omit the salt and let the water cool off before reusing it. Water is integral to all aspects of food production, from irrigating fields to processing harvests so every action to conserve it helps our food system. 
  3. Set up a rainwater capture system to help conserve your local supply of treated fresh water as well as preventing soil erosion and runoff pollution—how’s that for a three-in-one positive impact?

Select Amazon Prime Video content that counts towards the promotion: 

  1. Wildest Places 
  2. Farmland
  3. Wild Cat 
  4. Borealis
  5. The Pollinators 
  6. White Wolves: Ghosts of the Arctic
  7. Wild North
  8. Galapagos: Realm of Giant Sharks
  9. Zambezi: Force of Life
  10. National Parks Exploration Series: Yellowstone

Learn More

Mike Werling in his cornfield.

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Woman carrying bag of tea leaves in farm field

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Close-up view of a garter snake.

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