Driving Consumer Awareness on Water Conservation
People and nature need clean water to thrive, and access to it depends on protecting water at its source. Colgate-Palmolive has contributed over $400,000 to support The Nature Conservancy and our mission to protect and restore the health of rivers, lakes, wetlands and forests in the United States.
Partnering with key retailers, Colgate has launched retail promotions through its brands to help educate consumers about the importance of clean, accessible water and the actions consumers can take to help make a difference. Colgate is also raising awareness through television advertising and digital campaigns with their #EveryDropCounts campaign.
And in May 2015, Colgate worked with the Conservancy to plant 200 trees along the Paulins Kill River as part of Colgate Cares Day. Colgate employees learned more about water conservation and how tree plantings efforts like those within the Delaware River watershed (which is a major source of drinking water in New Jersey, New York, Pennsylvania and Delaware) can help keep local water sources clean and plentiful.