The Nature Conservancy’s Beautiful Brand Anthem Asks: If We Don't Protect Nature, How Can Nature Protect Us?
The Nature Conservancy and Superconductor partner to create “Nature Is Our Solution.”
The Nature Conservancy and Superconductor, the creative agency founded by The Russo Brothers and Justin Lin, are announcing the debut of Nature Is Our Solution, a brand anthem directed by acclaimed documentary filmmaker and long-time TNC supporter Peyton Wilson. Filmed across California, the piece interweaves extraordinary images of natural beauty, scientists in the field, and children at play, with shockingly familiar clips of scorched earth and littered waterways. Actor Ewan McGregor lends his unique voice to describe nature, not as a destination but as a connection between all of us. The timing is fitting, as the eyes of the world are on COP26 looking for solutions to our climate crisis.
The anthem reminds us that we cannot exist separate from nature, and that nature is the solution to humanity’s biggest problems. The goal of the piece is to showcase the role nature plays in addressing climate threats and The Nature Conservancy’s science in action to address conservation challenges, and to inspire broader investment in nature-based climate solutions.
“Our future can still be a choice, but only if we invest in nature like our lives depend on it - because they do. Only through healthy natural resources and ecosystems can we protect ourselves from severe, climate-driven problems like megafires, heat waves, floods, and rapidly diminishing biodiversity. When we protect nature, nature protects us,” said Daniel Johnson, Director of Marketing and Communications, The Nature Conservancy in California.
“The Nature Conservancy is my heart, and I am honored to help communicate the importance of the organization’s scientists and conservationists - not to just protect beautiful spaces but for the health of all of us,” comments Peyton Wilson. “As we filmed, California’s wildfires raged, there were parts of the Sierras we couldn’t reach due to fires, other areas where we simply couldn’t breathe the air, and it was a stark reminder of why The Nature Conservancy exists, and how vital it is that we see ourselves and nature as one. Ewan’s voice of conviction affirms it perfectly.”
Here is the full link for sharing: https://youtu.be/jhnV9MhX_pU.
Superconductor, an Adage Small Agency of the Year, is an advertising and branded entertainment company that offers marketers the opportunity to work with some of the world's best storytellers--including the writers, directors and technologists behind many of Hollywood's biggest hits. Find out more at superconductor.tv.
The Nature Conservancy is a global conservation organization dedicated to conserving the lands and waters on which all life depends. Guided by science, we create innovative, on-the-ground solutions to our world’s toughest challenges so that nature and people can thrive together. We are tackling climate change, conserving lands, waters and oceans at an unprecedented scale, providing food and water sustainably and helping make cities more sustainable. Working in 76 countries and territories—37 by direct conservation impact and 39 through partners—we use a collaborative approach that engages local communities, governments, the private sector, and other partners. To learn more, visit www.nature.org or follow @nature_press on Twitter.