The Potomac Gorge has one of the nation's highest concentrations of globally rare natural communities.
Great Falls The Potomac Gorge has one of the nation's highest concentrations of globally rare natural communities. © Devan King / TNC

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Meg Galloway Goldthwaite Named Chief Marketing and Communications Officer at The Nature Conservancy

Goldthwaite brings more than 25 years of branding and communications experience to world’s largest conservation organization

Meg Goldthwaite, photographed for NPR, 19 September 2019, in Washington DC.
Meg Goldthwaite Meg Goldthwaite, photographed for NPR, 19 September 2019, in Washington DC. © Mike Morgan / NPR

 Today, The Nature Conservancy (TNC) announced Meg Galloway Goldthwaite as the organization’s new Chief Marketing and Communications Officer (CMCO) starting November 16.  Goldthwaite has substantive experience working in branding, visual storytelling, digital communications, and media for a variety of organizations. She is the first woman to serve as TNC’s permanent CMCO.

Goldthwaite will report to TNC’s CEO, Jennifer Morris, who said, “We are excited to have Meg join us to lead The Nature Conservancy’s marketing and communications efforts at such a critical time for inspiring more people to join our cause. She has the skills, the passion, and the creativity needed to connect with people around the world.  We look forward to what she will bring to our efforts to increase awareness about TNC’s work and brand, reach new and existing audiences in creative ways, and ultimately take our organization to the next level.”

As the new director of TNC’s global marketing and communications division, Goldthwaite will lead the team as it illuminates TNC’s work and raises awareness of crucial issues facing the planet.

“We know that people feel passionately about important issues — the COVID-19 pandemic, the economy, systemic racism, the climate emergency and the health of our planet, and more,” said Goldthwaite. “As a global leader generating solutions for these tough challenges, TNC is uniquely qualified to share breakthrough stories of that work in ways that shift minds, protect our planet, and save lives. I’m thrilled to join the team as we seek to champion the bond between brand and mission and the relationship between communications and social change.”

Goldthwaite started her career with Verizon, Inc. (formerly MCI, Inc.), where, over the course of 15 years, she advanced within the company, eventually leading marketing and sales strategy for MCI’s $3.5 billion residential and small business unit. For the last 13 years, she has brought her vast marketing and fundraising expertise to mission-based organizations to drive social change. For three years, she served as Project Director for WWF’s global Earth Hour movement. Then, as Vice President, Marketing and Communications, for the Clinton Bush Haiti Fund she created communications campaigns that helped raise $54 million for reconstruction efforts following the 2010 earthquake.  As Chief Marketing Officer for Conservation International, she led a division responsible for brand, digital, earned and social media, visual storytelling, creative design, and content development.

Most recently, as Chief Marketing Officer for NPR, she worked to reach new audiences as part of its diversity, equity, and inclusion efforts, developed new theme music for NPR’s iconic Morning Edition program, and spearheaded the initiative to reposition NPR as an innovative, purpose-driven brand.

Goldthwaite graduated with a degree in French and Government from Colby College in Waterville, Maine and received her MBA from the Smith School of Business at the University of Maryland.  She lives in the Washington, DC area with her husband and three children and will be based at TNC’s worldwide headquarters in Arlington, VA.

The Nature Conservancy is a global conservation organization dedicated to conserving the lands and waters on which all life depends. Guided by science, we create innovative, on-the-ground solutions to our world's toughest challenges so that nature and people can thrive together. We are tackling climate change, conserving lands, waters and oceans at an unprecedented scale, providing food and water sustainably and helping make cities more sustainable. Working in 79 countries and territories, we use a collaborative approach that engages local communities, governments, the private sector, and other partners. To learn more, visit www.nature.org or follow @nature_press on Twitter.