TNC x Tiffany & Co.: Protecting Our Ocean, Together

Wearing Change

Beginning June 8, 2026, Tiffany & Co. unveils a new limited-edition collection of T Smile by Tiffany cord bracelets, crafted with cords made entirely from ocean-bound plastic bottles, with 18k gold accents and diamond detailing. For each bracelet sold through December 31, 2028, USD $150 will be contributed to The Nature Conservancy, to advance global ocean conservation efforts—helping sustain the ecosystems and species that depend on a healthy ocean. 

A Thriving Ocean

Tiffany & Co. has championed ocean conservation for nearly 25 years and funded The Nature Conservancy’s marine protection work since 2007. Their contributions have advanced conservation in places such as The Bahamas, Palau, Australia, and other critical coastal and reef ecosystems—strengthening resilience, restoring habitats, and uplifting communities whose lives are deeply connected to the ocean. Building on this shared legacy, Love For Our Oceans continues to deepen impact by supporting conservation in extraordinary places like Belize and Raja Ampat.

Love in Motion: Where Belize's Seagrass Meadows Sway and Seahorses Drift

Off the coast of Belize, the Caribbean Sea reveals a vibrant underwater world—coral gardens, sweeping seagrass meadows, and mangrove‑lined shores that form part of the Mesoamerican Reef, the second‑largest barrier reef system on Earth. These connected habitats support nearly 1,400 marine species and help stabilize coastlines, support fisheries, and store carbon—making seagrass meadows one of the ocean’s most effective natural climate solutions.

Love in Color: Where Raja Ampat’s Coral Reefs Glow and Reef Squid Shimmer

Among the reefs, big fin reef squid shimmer and pulse with color, unfolding dazzling courtship displays across coral gardens and nearby seagrass beds. These “glitter squid” depend on healthy reefs, seagrass, and mangroves to complete their life cycle—making them a vibrant sign of a thriving ocean. With support from Tiffany & Co., The Nature Conservancy is protecting the coral reefs and coastal habitats these species rely on, by strengthening marine protected areas, supporting sustainable fisheries, upholding traditional stewardship practices like sasi, and advancing coral resilience research to guide long-term conservation that keeps Raja Ampat’s reefs glowing with life for generations to come.

Between June 8, 2026 and December 31, 2028, Tiffany & Co. will contribute USD $150 for every T Smile by Tiffany cord bracelet sold in participating jurisdictions to The Nature Conservancy. All contributions generated from sales during this promotional period will be added to the amount already contributed. The Conservancy’s mission is to conserve the lands and waters on which all life depends. More information about the Conservancy is available by mail at 4245 N. Fairfax Drive, Suite 100, Arlington, VA 22203, USA; by phone at 800-628-6860; or at nature.org. Charity registration number 66007778 in the District of Columbia, USA. VOID WHERE PROHIBITED.