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Working With Companies

Cause-Related Marketing

Increasing Awareness & Public Support

 

The Nature Conservancy works with a diverse group of companies whose brand missions align with our own; and, who share our commitment to environmental sustainability.
Working together, we design tailored campaigns, promotions and events that raise awareness and funding for important conservation issues while also engaging consumers to act. The collective actions between key brands and the world’s largest environmental conservation organization equals an unparalleled mix that builds loyalty, engages employees and showcases a deep commitment to corporate social responsibility.
In fact, a recent global survey* reported more than half of consumers are willing to pay more for products and services from companies committed to positive environmental and social change. 63% or those surveyed indicated extreme concern for ensuring environmental sustainability and 67% for clean water.
Cause-related marketing partnerships take many forms— the Conservancy works with companies on a variety of activations from licensing the organization’s logo and marks to engaging consumers through their purchases and program sponsorship.
*Source: Nielsen Global Survey for Corporate Social Responsibility, 2014 Q1

 



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