The Business of Conservation

The Business of Conservation

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"Huang Nubo, chairman of Zhongkun Investment Group and a member of The Nature Conservancy's China board of trustees, grew up in China's Ningxia Province, exploring the Yellow River and the Helan Mountains. His son, Huang Sichen, recent graduate from theUniversity of Southern California and chairman assistant at Zhongkun Investment Group,grew up in Beijing, which he calls ""a city full of concrete."" But as a business role model for Sichen from an early age, Nubo has passed on the importance of the environment in business. Now they are both working toward creating a more sustainable China."


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