Why We Give: One Family's Story

Here's one family's inspiring story of why they devote so much to The Nature Conservancy in Wyoming. What's your story?

“It’s the Conservancy’s great sense of purpose that moves us.”

-Frank Goodyear, Conservancy Supporter

Each contributor to The Nature Conservancy has a story about why they give back to nature—to leave a legacy, to support our mission, to help protect our world.

For longtime Conservancy supporters Frank and Betsy Goodyear, it's about helping build momentum for our mission in Wyoming. 

Read their story below and then share your own story to inspire others as you have inspired us!

“It’s amazing to think that four generations of our family have been coming to Wyoming—starting in the early 1960s,” says Frank Goodyear. 

“What keeps us here: Wyoming’s natural beauty and freshness, a healthy, outdoor way of life, and the values of a self-reliant, independent, and hardy way of life.” 

Frank joined the Conservancy’s Wyoming Board of Trustees in 2009 and currently co-chairs our Wyoming: Wild and Working campaign. 

Along with his wife, Betsy, Frank has provided annual gifts as well as a special campaign gift to broaden membership in the state. 

“We have a dream that the Conservancy in Wyoming will someday have a grassroots membership that is ten times what it is today,” says Frank. 

“And that members will form an ‘army of ambassadors’ out in communities advancing the Conservancy’s cause in Wyoming.” 

Frank, who has 40 years of experience as a museum curator and director, also worked with the Buffalo Bill Center of the West, the Park County Library, the Conservancy, and photographers Michael Berman and Willy Sutton to organize an exhibition on Wyoming’s grasslands

The show toured four museums and ten libraries across Wyoming in 2015. 

Frank and Betsy have made a planned gift to the Conservancy, and a special donation in memory of Frank’s father, who passed away recently, for our Heart Mountain Endowment. 

The Goodyears also donated a conservation easement on their family ranch in the Sunlight Basin northwest of Cody. 

Why does the family support the Conservancy?

It’s the Conservancy’s great sense of purpose that moves us,” says Frank. 

“In the conservation world, it’s a beacon of light. The organization will never be deterred in working hard to secure the future of the lands and waters it strives to preserve.”


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