From Chris and Jon at Arizona Wilderness Brewing Company:
The belief in sustainability stems from the connection to our planet. If the energy and resources that we take from Earth is not properly harnessed, or is used in excess, the natural world will surely suffer. In particular, water is a precious resource to our desert state. Summer monsoons and winter snow runoff provide us a masterpiece of this natural resource.
We not only live by water as our essential lifeblood, but we get great recreation and enjoyment from it as well. And let's face it, no water means no beer!
Sustainability, however, doesn't need to be a daunting task of grand proportions. Rather, a microcosm of a network of decisions made on a local level. If each of us protected the general area surrounding us, it would be a formidable force. We'd all be reaping positive benefits that we all can enjoy. We merely wish to be a reminder of such efforts.
Simply put: it's in our nature to protect nature. We must not succumb to our desires to forgo our true spirit of conservation.