World Wildlife Day 2021: The Nature Conservancy and partners call for urgent action on planetary challenges
Shedding iconic oak leaf branding for one day only, TNC aims to raise awareness of major opportunities ahead to avoid a #WorldWithoutWildlife
The Nature Conservancy (TNC) is today proud to join with a powerful global coalition of partners from across business, sport and conservation, in an international display of unity and awareness that will see an array of household-name organizations strip the iconic wildlife imagery from their branding to mark World Wildlife Day 2021 (March 3).
With an unusual number of major environmental policy moments scheduled for the year ahead – including UN Biodiversity Conference COP15 in Kunming, China and UN Climate Change Conference COP26 in Glasgow, UK – this striking collaboration is designed to raise awareness of the urgent need to secure a more sustainable future for all forms of life on Earth, while there is still time for humanity to arrest current rates of climate breakdown and species loss.
Commenting on this unprecedented show of unity across sectors, Meg Goldthwaite – Chief Marketing and Communications Officer for TNC – said:
“By joining with our Voice for the Planet allies on World Wildlife Day 2021, we’re proud to be making a stand against the threat of a #WorldWithoutWildlife. Science tells us this isn’t an abstract prospect, but a very real possibility if humans continue to deplete Earth’s ecosystems, trade species at unsustainable levels, and accelerate the climate crisis at current rates.
“As a communicator and brand champion, I understand how organizations have to protect their branding in the digital age – but this is nothing compared to how fiercely we need to defend and restore the natural world from runaway climate change and biodiversity collapse.
“By making the most of this year’s major policy moments, we have a once-in-a-decade opportunity to make durable and equitable strides against these great interconnected challenges of our time. A #WorldWithoutWildlife is something future generations should never have to experience.”
Mark World Wildlife Day 2021 by tagging #WorldWithoutWildlife or #WorldWithoutNature on social, and learn more about TNC’s global conservation efforts via nature.org/naturenow
The Nature Conservancy is a global conservation organization dedicated to conserving the lands and waters on which all life depends. Guided by science, we create innovative, on-the-ground solutions to our world's toughest challenges so that nature and people can thrive together. We are tackling climate change, conserving lands, waters and oceans at an unprecedented scale, providing food and water sustainably and helping make cities more sustainable. Working in 72 countries and territories: 38 by direct conservation impact and 34 through partners, we use a collaborative approach that engages local communities, governments, the private sector, and other partners. To learn more, visit www.nature.org or follow @nature_press on Twitter.