Toni Parras in a white shirt on a boat.
TONI PARRAS Toni Parras is director of marketing and communications in Hawai'i. © Courtesy of NOAA


Toni Parras Selected as Director of Marketing and Communications for The Nature Conservancy in Hawai‘i

Toni Parras has been selected to join the executive team and lead marketing and communications for The Nature Conservancy (TNC) in Hawai‘i. 

Most recently, Parras was the Director of Editorial and Media Relations at Woods Hole Oceanographic Institution in Cape Cod, Massachusetts, and before that she was the Communications Manager for NOAA’s Office of National Marine Sanctuaries in Hawai‘i, for both Papahānaumokuākea Marine National Monument and the Hawaiian Islands Humpback Whale National Marine Sanctuary. 

Director of Marketing and Communications, Hawaii
TONI PARRAS Director of Marketing and Communications, Hawaii © Toni Parras

“We are thrilled to welcome Toni on board as Director of Marketing and Communications,” said Ulalia Woodside, Executive Director of TNC in Hawai‘i. “Toni’s extensive experience in conservation, strategic communications and media will elevate our efforts to preserve Hawai‘i’s lands and waters, restore ‘āina momona (abundance) and strengthen the connection  of island residents with our culture and traditional way of life.”

Parras has also worked with the Locally-Managed Marine Area Network, an organization supporting community-based conservation and resource management projects throughout the Indo-Pacific region.  Over her 20+ year career, she has worked closely with NASA scientists, Pulitzer Prize-winning authors, high-ranking government officials, tribal clan chiefs, local fisherfolk and community leaders.

She started her career in film production, working on movies, TV shows, and wildlife documentaries for Animal Planet, Discovery, National Geographic, ABC, NBC, the BBC, and many others. She has also worked as a freelance writer and photographer, her works featured in multiple publications.

“I am honored and excited to be working with TNC,” said Parras. “Living in balance with nature is our best hope for the future, and I look forward to sharing stories about how TNC is working toward that goal by collaborating with communities and partners to revitalize natural habitats across the islands.”  

Parras holds a bachelor’s degree in Communication from the University of Miami and a master’s in Marine Affairs and Policy from the Rosenstiel School of Marine and Atmospheric Science in Miami, Florida.  

The Nature Conservancy is a global conservation organization dedicated to conserving the lands and waters on which all life depends. Guided by science, we create innovative, on-the-ground solutions to our world's toughest challenges so that nature and people can thrive together. We are tackling climate change, conserving lands, waters and oceans at an unprecedented scale, providing food and water sustainably and helping make cities more sustainable. Working in 76 countries and territories: 37 by direct conservation impact and 39 through partners, we use a collaborative approach that engages local communities, governments, the private sector, and other partners. To learn more, visit or follow @nature_press on Twitter.