Sunrise over the shore of Maine's Acadia National Park
The first light of dawn touches Cobblestone Beach in Acadia National Park, Maine. © Nick Hall


Welcome to the New Age: Entering a New Era of Environmental Awakening?

The Nature Conservancy applauds Economist Intelligence Unit for confirming growing global appetite for action on climate and nature

As the world accelerates towards a crucial sequence of major global environment summits this autumn, the Economist Intelligence Unit today published Eco-wakening: Measuring Global Awareness, Engagement and Action for Nature. Spanning audiences across 54 countries that together hold some 80 percent of the world’s population, the findings of this major five-year study show that, as we approach this crucial crossroads, more people than ever before care about our relationship with nature; millions are actively adapting their lifestyles in more sustainable directions; and voters everywhere are calling for policymaker action to protect our shared home.

Commenting on the findings of this major global attitudes study, The Nature Conservancy’s CEO Jennifer Morris said: -  

“We’re on the cusp of enormous change. It’s no exaggeration to say that policy decisions due to be made this year – across areas ranging from the climate emergency and biodiversity loss, to food systems and ocean protection – will be critical to the future of people and the planet.”

 “Pressure is mounting on policymakers to ensure that crucial UN negotiations in Kunming, Glasgow, and elsewhere result in the levels of ambition, accountability and collaboration urgently needed to address climate change, reverse species loss and deliver a durable, equitable and nature-positive world for generations to come.

“Time is not on our side, but we’re seeing some encouraging signs—including the rapid growth in public appetite for action that this study confirms. Increasingly, those political voices calling for environmental progress are no longer seen as the radical fringe – they are delivering what growing numbers of voters are calling for: tangible policies and practices to protect biodiversity and address the climate emergency.  

“Public demand for action appears to be rising most quickly in those emerging markets that are often closer to the frontlines of these interconnected crises. This makes the moral imperative for action by the world’s advanced economies clearer than ever.

“It’s time to harness this growing awareness and ensure that the 21st Century will be seen as ushering-in the Age of Environment, a time for peace and prosperity for people and the planet.”

The Nature Conservancy is a global conservation organization dedicated to conserving the lands and waters on which all life depends. Guided by science, we create innovative, on-the-ground solutions to our world’s toughest challenges so that nature and people can thrive together. We are tackling climate change, conserving lands, waters and oceans at an unprecedented scale, providing food and water sustainably and helping make cities more sustainable. Working in 76 countries and territories—37 by direct conservation impact and 39 through partners—we use a collaborative approach that engages local communities, governments, the private sector, and other partners. To learn more, visit or follow @nature_press on Twitter.