Oklahoma Monarch License Plate Wins National “Best Plate” Award

  • Katie Hawk
    Director of Marketing & External Affairs
    The Nature Conservancy

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Oklahoma is honored to receive the Automobile License Plate Collectors Association’s (ALPCA) America’s Best License Plate Award 2020 for the Save the Monarchs license plate designed by Rick Sinnett on behalf of The Nature Conservancy of Oklahoma. 

The monarch license plate was developed to raise awareness about the decline of the monarch population and generate revenue to increase more pollinator habitat in Oklahoma. A portion ($20) of the license plate fee benefits The Nature Conservancy’s efforts to save the monarchs.

Specialty themed monarch license plate with wildflowers.
Monarch License Plate Oklahoma's speciality license plate that supports monarch conservation in the Sooner state. © TNC
Monarch themed license plate on a car with text that reads "America's Best License Plate Award 2020."
Monarch License Plate Award The monarch-themed license plate won the Automobile License Plate Collectors Association’s (ALPCA) America’s Best License Plate Award 2020. © Courtesy of OK Tax Commission

“This is an incredible honor for The Nature Conservancy’s Monarch butterfly license plate to be nationally recognized by the ALPCA,” said Mike Fuhr, State Director for The Nature Conservancy of Oklahoma. “Monarch butterflies represent endurance, change, hope, life, and Oklahoma’s breathtaking prairies. Unfortunately, their populations have plummeted at an alarming rate. Our intent is for the license plate to raise awareness about the important role monarchs and other native pollinators play in our food production. Many thanks to the ALPCA members for voting for our plate!”

This is the 50th year of the award and the fourth time Oklahoma has received the award. In 1989 Oklahoma’s general issue Osage Battle Shield license plate tied with Nova Scotia, followed by the State Parks Pavilion plate in 2004 and the general issue Indian Archer plate in 2009.

“Congratulations to the state of Oklahoma for winning ALPCA’s 2020 Best Plate competition,” said ALPCA president, Cyndi McCabe. “The specialty plate from The Nature Conservancy of Oklahoma, is a colorful, eye-popping design created to raise awareness about the endangered monarch butterfly.”

Since the launch of the license plate in July 2020, the Oklahoma Tax Commission Motor Vehicle Division has issued over 500 Save the Monarch plates which initially cost $40 and $36.55 thereafter for renewal. The Nature Conservancy receives $20 from the initial sale as well as for each renewal. This fee is in addition to regular registration fees.

The Nature Conservancy is a global conservation organization dedicated to conserving the lands and waters on which all life depends. Guided by science, we create innovative, on-the-ground solutions to our world’s toughest challenges so that nature and people can thrive together. We are tackling climate change, conserving lands, waters and oceans at an unprecedented scale, providing food and water sustainably and helping make cities more sustainable. Working in 76 countries and territories—37 by direct conservation impact and 39 through partners—we use a collaborative approach that engages local communities, governments, the private sector, and other partners. To learn more, visit or follow @nature_press on Twitter.