OktoberForest in Pennsylvania
The Nature Conservancy and Tröegs Independent Brewery Partner to Conserve Healthy Forests and Beer’s Main Ingredient—Water!
The Nature Conservancy (TNC) in Pennsylvania and the Hershey-based Tröegs Independent Brewing join peers across the nation—including more than 150 breweries—in dedicating October to recognizing the critical link between healthy forests and beer’s main ingredient: water.
They’re celebrating OktoberForest, a campaign to raise awareness for the role healthy forests play in filtering water, beer’s main ingredient. This is the third year of TNC’s OktoberForest campaign, with breweries in more than half the United States participating.
In Pennsylvania, OktoberForest also serves as a platform for announcing a new collaboration between TNC and Tröegs, a company that prioritizes using quality, locally sourced ingredients in its beer and food.
“The Nature Conservancy is known for working with partners representing a variety of geographies, political affiliations and industries in pursuit of our mission to conserve the lands and waters on which all life depends,” says Bill Kunze, executive director of TNC’s office in Pennsylvania. “We welcome this opportunity to engage the craft beer industry and beer lovers in conserving nature in the Keystone State and around the country.”
During October and in the future, TNC and Tröegs plan to hold regular events showcasing both of their products: nature conservation and beer. Both organizations appreciate the relevance America’s forests have for a brewery’s bottom line: 95 percent of beer is water, and more than half of America’s water comes from our forests.
“America’s forests improve the quality, and quantity, of water supplies in many ways—shading streams and lakes to prevent evaporation; filtering sediment and pollution; and securing soil so it can store water like a sponge,” says Josh Parrish, director of TNC’s Working Woodlands program, which engages forest landowners in sustainably managing productive forestlands to benefit wildlife and people.
Recently, forests have become threatened by more severe fires, drought and increased pest damage. The U.S. Forest Service estimates that about half of its forested lands are in need of restoration in order to maintain natural benefits for people, water and wildlife.
“We have 250 co-workers at Tröegs and thousands and thousands of beer lovers traveling to our brewery every year,” says founding brother Chris Trogner. “Part of having a strong team and a healthy business is taking responsibility for the places where our co-workers and fans live, work and play.”
In addition to attending events, beer lovers in Pennsylvania—and around the country—can participate in OktoberForest in the following ways:
- Visit with The Nature Conservancy’s staff at the Tröegs Harvest Hop Fest on Sunday, October 7th.
- Text “TREES” to 50555 to donate $5 for the Conservancy’s forest and water conservation efforts in Pennsylvania.
- Watch a one-minute video highlighting the connections between healthy forests, water and beer.
- Post your favorite forest and brewery photos to Twitter and Facebook at #OktoberForest.
- Talk to your favorite brewer about the importance of forests for beer’s main ingredient, and ask them to participate in OktoberForest.
“Water is by far the biggest ingredient in beer,” says Tröegs founding brother and brewmaster John Trogner. “It’s the canvas that we paint on, and without a reliably clean and healthy source of water, great beer simply isn’t possible. We’re excited to be partnering with TNC on OktoberForest.”
About The Nature Conservancy
Founded in 1951, The Nature Conservancy is the world's leading conservation organization, working today across the United States and in 80 countries. In Pennsylvania in the last decade, the Conservancy has conserved 97,000 acres of priority lands, increased the level of protection on thousands of miles of rivers and streams, and helped establish a new federal national wildlife refuge.
Founded in Pennsylvania in 1996 by brothers John and Chris Trogner, Tröegs Independent Brewing is driven by a sense of adventure and curiosity. From the beginning, our brewery has been built by family, friends and kindred spirits who share a love of great beer. “We’re not an English ale brewery,” says co-founder Chris Trogner. “And we’re not a German lager brewery. We take bits and pieces from each one of those traditions and try to come up with what we think is a very creative and great-tasting beer.”
Tröegs is widely known for beers like Perpetual IPA, Troegenator, Nugget Nectar, and Mad Elf, as well as the experimental Scratch Series, wood-aged Splinter Series, and rotating Hop Cycle beers.
The Nature Conservancy is a global conservation organization dedicated to conserving the lands and waters on which all life depends. Guided by science, we create innovative, on-the-ground solutions to our world's toughest challenges so that nature and people can thrive together. We are tackling climate change, conserving lands, waters and oceans at an unprecedented scale, providing food and water sustainably and helping make cities more sustainable. Working in 72 countries, we use a collaborative approach that engages local communities, governments, the private sector, and other partners. To learn more, visit www.nature.org or follow @nature_press on Twitter.