The Manuka flower, native to New Zealand, blooms just 2-6 weeks per year.
Bee on Manuka Bloom The Manuka flower, native to New Zealand, blooms just 2-6 weeks per year. © leonrosephotographer

Cause Marketing


Helping sustain nature’s rarest resources

Pollinators, like bees, are vital to our everyday lives. Studies show that 30% of our food and fiber crops depend on pollinators to survive. Because of environmental challenges, such as pollution and climate change, pollinators are declining worldwide.

The Nature Conservancy and Comvita are striving to help. Comvita's mission is to help people be well and connect with the goodness of nature through the inspiration of bees. Comvita has been practicing sustainable, old-world, craft beekeeping since 1974. Their bees pollinate New Zealand’s Manuka flower to create honey. 

In honor of World Bee Day on May 20th, we're partnering with Comvita to encourage making art with a purpose. Comvita is holding a bee-inspired coloring contest featuring three bee-inspired coloring book pages to celebrate bees and their contributions to our planet. For every coloring contest entry between May 6-31 2020, Comvita will donate $5 to The Nature Conservancy to support their efforts to protect pollinators across the globe (up to $10,000).

In 2019, Comvita donated $10,000 to The Nature Conservancy to support our work to protect pollinators and the habitats on which all life depends.

The manuka flower only blooms for 2-6 weeks per year and is only native to the specific microclimates in the remote hills and forests of New Zealand. 

Manuka Forest Explore the Manuka Forest in the Kaimanawa Ranges, New Zealand.