Stories in New Jersey


If you like beer, you should love trees.

OktoberForest If you like beer, you should love forests © iStock

When you look at your beer or cocktail, do you picture the forests that helped make it? No? Well, we're hoping to change that. Did you know 50% of our nation’s water is filtered by forests? That 95% of beer is water? Or that beverage manufacturing virtually always involves water-intensive processes?

Do the math: if you beverages like beer, you should love forests.

Much of the water for your favorite New Jersey craft brew, spirit or hard cider comes from local rivers, streams and aquifers, and forests play a crucial role in keeping those waterways healthy. The Nature Conservancy is working hard to protect and restore critical forests and water resources in New Jersey. In fact, we’ve already helped conserve more than 58,000 acres across the state.

Meet our OktoberForest partners, join us for a celebration of local beverages and forests and learn more about you can help protect nature. 

Flying Fish Brewing Co.

Flying Fish Brewing It’s not an obvious connection: beer and forests. But, we hope the next time you enjoy a pint, you give a nod to the trees.

Ironbound Hard Cider

Ironbound Hard Cider Clean water means healthy apple trees.

Sourland Mountain Spirits

Sourland Mountain Spirits Healthy Forests + Clean Water = Great Spirits

Angry Erik

Angry Eric hosted a variety of events in 2019, including hikes, "TREE-via" and more. Come back in October 2020 to see what we have planned.

If you like beer, you should love forests.

Beer is 95% water. And 40% of the world’s usable water comes from forests. Help protect beer’s main ingredient. Help us plant one billion trees!