Nature Conservancy Launches ‘Generation Conservation’ to Reconnect Younger Generations and Nature

Gen C Offers New Generation Opportunity to Engage in Conservation in Georgia, Around the World

Atlanta— May 25, 2007— Recognizing that younger generations are critical to the conservation of lands and waters in Georgia and around the world, The Nature Conservancy in Georgia is launching Generation Conservation (Gen C) in an effort to reconnect people and nature.

The Nature Conservancy will kick-off Gen C on Thursday, June 21, 2007 at the Fernbank Museum with a cocktail reception and special IMAX screening of “Hurricane of the Bayou.” Over the next year, additional Gen C events will be offered, such as preserve tours, hikes and social events.

“The concerns of our society have shifted – our schedules are so hectic that it leaves little time to enjoy and appreciate our connection with nature,” said Cara Isdell Lee, a member of The Nature Conservancy’s Gen C Steering Committee. “Gen C gives us an opportunity to learn about conservation issues and meet others who share an appreciation for our natural world.”

Recognizing that younger generations are critical to the conservation of lands and waters in Georgia and around the world, The Nature Conservancy is launching Generation Conservation (Gen C) to reconnect people under 50 with nature. Led by a steering committee of young professionals and conservationists who share a common concern for the future of our natural world, Gen C will offer a series of preserve visits, hikes and special events throughout the year.

The effort builds on The Nature Conservancy’s mission to preserve the plants, animals and natural communities that represent the diversity of life on Earth by protecting the lands and waters they need to survive.

Event Information
The Gen C cash bar reception is open to both members and non-members under 50. The special screening of the IMAX “Hurricane on the Bayou” is open to the general public for $15 and may be purchased at the door or in advance by contacting Amanda Armington at aarmington@tnc.org or (404) 253-7209.

The Nature Conservancy is a leading conservation organization working around the world to protect ecologically important lands and waters for nature and people. To date, the Conservancy and its more than one million members have been responsible for the protection of more than 15 million acres in the United States and have helped preserve more than 102 million acres in Latin America, the Caribbean, Asia and the Pacific. Visit The Nature Conservancy on the Web at www.nature.org.