"We seek solutions that will meet the needs of people as well as species and ecosystems."
The basic concepts of Conservation by Design are simple: setting goals and priorities, developing strategies, taking action and measuring results.
Conservation goals describe the results we want to achieve for biodiversity. Based on the best available scientific information and our sophisticated mapping and planning tools, The Nature Conservancy sets both long-term and near-term goals for conserving the abundance and geographic distribution of critical species and ecological systems. Our overall goal is to ensure the long-term survival of all biodiversity on Earth.
And to make the most effective progress toward our conservation goals, we establish priority targets — those places, threats to biodiversity and strategic opportunities that are most in need of conservation action or promise the greatest conservation return on our investment.
Guided by those priorities, we then work with a range of partners to design innovative conservation strategies toward meeting our goals. Our strategies reflect not just our understanding of ecology and critical threats to biodiversity, but also our assessment of the social, political and economic forces at play. We seek solutions that will meet the needs of people as well as species and ecosystems.
The Conservancy is committed to place-based results by taking action locally, regionally and globally. The bulk of our resources — human and financial — are spent executing the strategies we develop together with partners. Our actions are varied and agile, but typically include:
We measure our effectiveness by answering two questions: "How is the biodiversity doing?" and "Are our actions having the intended impact?" Tracking progress toward our goals and evaluating the effectiveness of our strategies and actions provide the feedback we need to adjust our goals, priorities and strategies and chart new directions.August 31, 2011