Investing in Nature Benefits Us All

On World Water Day, let’s celebrate our “natural infrastructure,” including wetlands, floodplains and forests, and the role it plays as a first line of defense to protect people and property from the damages of water while at the same time holding it in storage for our use.

Madison, WI | March 22, 2013

Water sustains life. Yet, as we saw recently with Hurricane Sandy on the east coast, and major flood events closer to home in recent years, water can sometimes be dangerous and even life-threatening.

As we celebrate World Water Day on March 22nd and think about the many benefits we derive from freshwater here in Wisconsin, it’s also timely to develop perspective on natural events driven by extreme weather and a changing climate. How do we assure that nature’s way of collecting, storing and delivering the water we need also protects our communities, homes, businesses and food production from the devastating impacts of major storms and floods? How do we strike the right balance with nature?

Clearly, we have and will rely upon engineering and technology to provide some of the answers. But as we look for solutions, a good place to start is with nature itself.

Consider the Great Lakes, which contain 20 percent of the world’s surface fresh water. Our “natural infrastructure,” including wetlands, floodplains, forests and other healthy native habitats, can serve as a first line of defense to protect people and property from the damages of water while at the same time holding it in storage for our use. For example, forests and floodplains absorb, slow and contain water. Nature designed them that way, yet in too many places we have eliminated the services they provide. An acre of healthy wetland can store up to 1.5 million gallons of floodwater, according to the U.S. Environmental Protection Agency.

Protecting and restoring our natural infrastructure will not stop rivers from flooding or fully protect us from every severe storm. Such actions will, however, help reduce the risks to the people living along rivers, lakes, flood-prone lowlands and coasts who are the most exposed.

And protection from storms and floods is just one of the many benefits we get from making smart, cost-effective investments in natural infrastructure. Healthy lands and waters are the backbone of agriculture, commercial fishing, forestry and outdoor recreation industries. They support millions of jobs and billions of dollars of economic activity in Wisconsin, throughout the Great Lakes region and nationwide.

The Great Lakes Restoration Initiative (GLRI) has funded many projects since 2009 that are helping restore natural infrastructure, notably coastal wetlands, floodplains, forests and water quality in lakes and streams. In Wisconsin, GLRI funding is fortifying our natural infrastructure by restoring degraded wetlands on the west shore of Green Bay and reconnecting them to the bay, which will benefit northern pike and other species of fish.

In this time of limited public dollars, it’s important to remember that federal conservation programs like GLRI that invest in nature are also an investment in people and our economy—in our safety, our health and our livelihoods. Keeping these programs strong protects the lands and waters we need for life.

Mary Jean Huston, State Director
The Nature Conservancy
Madison, Wisconsin

The Nature Conservancy is a leading conservation organization working around the world to conserve the lands and waters on which all life depends. Visit The Nature Conservancy on the web at To learn about the Conservancy’s global initiatives, visit To keep up with current Conservancy news, follow @nature_press on Twitter.

Contact information

Chris Anderson
612-845-2744 (mobile)


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