Max’s Positive Vibe Café Wins 2012 People’s Choice Nature’s Plate Award for Richmond

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Richmond | July 26, 2012

The foodies of Richmond have spoken, and the most popular “green” restaurant in the city this year is Max’s Positive Vibe Café. After two rounds of online and mobile voting, the 2012 People’s Choice Nature’s Plate Award came to a close with Max’s winning over the Richmond area.

In order to receive this honor, Max’s beat out four local eateries that have connections and commitments to sustainability and green practices: The Blue Goat, The Empress, Mint and Selba.

The rules of the contest specified that each nominated restaurant must use sustainably harvested seafood, sustainably raised meat and/or local produce in order to qualify as a truly green restaurant.

Recent trends show a continued shift toward sourcing local foods and using more sustainable practices for farming and fishing. Nature’s Plate highlighted restaurants that are leading and supporting this trend. While the contest focused on restaurants, it was only the start of a conversation about food, conservation and the Conservancy’s work with farmers, fishermen and ranchers.

“Food is one of the most personal ways we connect with nature. Support your local restaurants that offer sustainably caught seafood and locally harvested fruits and vegetables,” said Michael Lipford, Virginia executive director for The Nature Conservancy. “You can boost the local economy, enjoy a great meal and help the planet.”

In addition to Richmond, this local contest was presented by Conservancy chapters in Washington, D.C.; California (Los Angeles/San Francisco); New York (NYC); New Jersey; Connecticut; Pennsylvania (Philadelphia); Florida (Miami); Washington (Seattle) and Colorado (Denver/Boulder).

The Nature Conservancy is a leading conservation organization working around the world to protect ecologically important lands and waters for nature and people. The Conservancy and its more than 1 million members have protected nearly 120 million acres worldwide. Visit The Nature Conservancy on the Web at

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Tom McCann

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