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Oregon

2011 Business Conservation Leadership Award

Don’t tell Liz Cawood what’s not possible.

The founder of CAWOOD, a leading public relations firm based in Eugene, has a saying on her wall. “There’s no limit to the good you can do if you don’t care who gets the credit.” It’s a motto she and her talented staff take seriously. 

Liz joined the Conservancy’s Oregon board about a dozen years ago and served for nine years. She chaired our Communications and Marketing Committee and, although no longer on the board, is never more than a phone call away. We’re still benefiting from her good ideas and advice. 

CAWOOD has donated creative products for us including our “I believe in conservation” ad campaign. Featuring Oregon business leaders such a Gert Boyle, the series ran in the Oregonian, The Register-Guard and elsewhere. 

Liz has chaired campaigns for parks and natural areas, and developed and promoted environmentally sustainable business practices. 

She’s also led in creating a vision for connected protected areas across the southern Willamette Valley, culminating in the acquisition last year of the lynchpin Willamette Confluence property near Eugene. It took real vision and years of work to pull this project together. 

Liz was key to success. Early on, she saw the great potential represented by this amazing property. The trust she has earned across the community enabled her to pull together the critical mass of partners to make it happen.           

With gratitude and appreciation to Liz and her staff for an extraordinary legacy of visionary conservation, the Conservancy presented CAWOOD with this year’s Business Conservation Leadership Award.

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