The Nature Conservancy Partners with Franco-Brazilian Designer, Anne Fontaine to Restore Endangered Brazilian Atlantic Rainforest
Celebrates “Forest Day” at Launch of Anne Fontaine Foundation Kick-Off Event
New York, New York | October 19, 2011
The Nature Conservancy is proud to partner with Franco-Brazilian designer Anne Fontaine, founder of the Anne Fontaine Foundation. The Anne Fontaine Foundation will benefit a variety of conservation efforts in the Brazilian Atlantic Rainforest. For the launch of the Foundation, on Forest Day, Thursday, October 20, 50 percent of the retail sales from Anne Fontaine stores worldwide will be donated to the Anne Fontaine Foundation which supports a variety of conservation efforts including that of The Nature Conservancy.
Brazil’s Atlantic Forest is among the world’s most important conservation priorities. Acre-for-acre, the Atlantic forest is home to as many species as any other terrestrial habitat on Earth. Yet the Atlantic Forest is also highly threatened – just 12 percent of this forest remains.
The Nature Conservancy has been working in the Atlantic Forest since 1991 with a wide range of partners to protect and restore 30 million acres of this magnificent area.
“Conservation and restoration of Brazil’s Atlantic Forest is important on a global scale as it sequesters carbon from the entire planet. This forest is also a vital source of benefits for people, providing water to more than 100 million Brazilians,” said Anita Diederichsen, Water Funds Coordinator for The Nature Conservancy’s Atlantic Forest and Central Savannas Conservation Program. “Stresses to the forest including illegal logging, unsustainable development, and habitat destruction. The Nature Conservancy works with local landowners, farmers and ranchers whose livelihoods are directly linked to the conservation and sustainable use of natural resources.”
Anne Fontaine, who was born and raised in Rio de Janeiro, saw the importance of this forest first-hand.
“As far as I can remember, I have always been sensitive to the environment,” states Fontaine. “As a teenager I experienced memorable adventures in the Amazonian and Atlantic rainforests. Living for six months with an Indian tribe, this life-changing experience taught me how to appreciate nature and how to find a balance between my adoration of the environment and the protection of it. This inspired my lifelong commitment to the conservation of the environment."
In Brazil since 1988, The Conservancy has worked with more than 160 partners to develop conservation strategies that focus on sustainable agriculture practices, payments for environmental services, fresh water conservation, forest restoration and conservation on indigenous lands. The Conservancy's actions are based on science and have resulted in large-scale projects in all of the six Brazilian biomes: the Amazon, Caatinga, Cerrado, Atlantic Forest, Pampas and Pantanal wetlands.
Press is invited to attend “Forest Day” at the Anne Fontaine store at 677 Madison Avenue. Short program begins at 7:15pm.
The Nature Conservancy is a leading conservation organization working around the world to protect ecologically important lands and waters for nature and people. The Conservancy and its more than 1 million members have protected nearly 120 million acres worldwide. Visit The Nature Conservancy on the Web at www.nature.org.