What: Mark Tercek, President and CEO of The Nature Conservancy argues that protecting nature is not only the right thing to do—it is also the smart thing to do.
As the effects of environmental degradation grow more acute and stark by the day, NATURE’S FORTUNE offers a revolutionary guide to the new conservation—innovative, collaborative, financially sophisticated, and relevant from megacities to small towns, from trackless wilderness to the factory floor, from remote countryside to the corner office.
In this new book, Tercek demonstrates how investments in nature can produce big returns for businesses, governments, and society. Indeed, saving nature is one of the smartest investments we can make.
The Nature Conservancy in Massachusetts and the Harvard Coop invite you to hear Mark Tercek ‘s thoughts on the false ecology/economy dichotomy in person and to purchase a signed copy of Nature’s Fortune.
When: July 9, 2013 at 7:00 PM
Where: The Harvard Coop
1400 Massachusetts Ave. Cambridge, MA.
Who: Mark Tercek is president and CEO of The Nature Conservancy, the global conservation organization known for its intense focus on collaboration and getting things done for the benefit of people and nature.
A former managing director for Goldman Sachs, where he spent 25 years, Mark brings deep business experience to his role leading the Conservancy, which he joined in 2008. He is a champion of the idea of natural capital — valuing nature for its own sake as well as for the services it provides for people, such as clean air and water, productive soils and a stable climate. Tercek’s book, Nature’s Fortune: How Business and Society Thrive by Investing in Nature, which is published by Basic Books, explores why responsible stewardship of nature is of the utmost importance to businesses, governments and societies.
The Nature Conservancy is a leading conservation organization working around the world to protect ecologically important lands and waters for nature and people. The Conservancy and its more than 1 million members have protected nearly 120 million acres worldwide. Visit The Nature Conservancy on the Web at www.nature.org.