Whenever Kris is out in nature, he always tries to stop and look up, to listen and to breathe in the moments (never enough…).
Nature.org: Have you always had an interest in conservation?
Kris Sirchio: My interest in conservation started in high school and expanded during college through my experiences in scuba diving and ocean reef conservation. In business, I've been involved in broad sustainable product development projects, ranging from Procter & Gamble (water conservation and packaging reduction) to Syngenta (tree conservation and row crop management), and Brown-Forman, which has a very active interest and commitment to Sustainability in the broadest sense.
Nature.org: What inspired you to become a Trustee member of The Nature Conservancy of Kentucky?
Kris Sirchio: I've been interested in nature conservation for a while now. Moving back to the U.S. and, in particular, Kentucky gave me the opportunity to meet Terry Cook and to learn more about the Conservancy's vision. I am a firm believer that business and nature can co-exist and create perpetual value. Being a Trustee and involved in the organization's newly created Corporate Sustainability Council, I really enjoy working with companies, non-profits and government organizations to find solutions in nature that can benefit all.
Nature.org: Do you have a favorite memory of your time as a Trustee?
Kris Sirchio: I always enjoy being out in the field and enjoy learning and experiencing our natural habitat through the eyes of the Conservancy's experts. A highlight included spending time with my family at the Conservancy's Pine Butte Guest Ranch in Montana. It is so important to help our children understand that we are not entitled to nature, but rather that we are wholly dependent upon it and that we need to protect its diversity, preserve its habitats and inhabitants, and learn how better to conserve it. The Pine Butte Guest Ranch was a perfect place to experience this opportunity and to share this magic with our children.
Nature.org: As a Trustee member, what are your goals for the Conservancy over the next couple of years?
Kris Sirchio: To help support the Conservancy's leadership and goals in Kentucky. I also hope to help connect the Conservancy more closely with business leaders in order to further strengthen our conservation interests and partnership.
Kris Sirchio is a businessman, community leader, chronic explorer and athlete. With over 20 years of extensive International and U.S. experience, Kris has led profit and growth across some of the world's best and most diverse companies: Brown-Forman, Syngenta and Procter & Gamble.
Most recently Kris served as Executive Vice President, Global Chief Marketing Officer and Executive Committee member for Brown-Forman from 2009 to 2012, where he was accountable to lead overall profit, growth, and innovation strategies for the company's global portfolio of world leading Wine & Spirits brands. Prior to joining Brown-Forman, Kris worked in Switzerland for Syngenta, a world leading Agri-business, where he was the Global Business Unit leader responsible to build one of the world's largest Lawn & Garden companies. Kris started his career at Procter & Gamble in Brand Management located in Europe where he spent 13+ years leading some of the company's largest brands.
Kris received a bachelor’s degree in political science from Duke University in Durham, North Carolina, and a master’s degree in business administration from Southern Methodist University in Dallas, Texas. He has worked and travelled extensively across roughly 75 counties throughout the world and speaks three languages. He has served on several national, state and local Boards (including The AdCouncil, Humana Innovation Advisory Board, and The Nature Conservancy, Kentucky chapter). He is also a MEtoWE U.S. Ambassador and a former Division 1 Men's National Soccer Champion from Duke University. Kris currently lives in Louisville with his wife Wendy, son Noah, and daughter Sophie.