Whenever Kris is out in nature, he always tries to stop and look up, to listen and to breathe in the moments (never enough…).
Nature.org: Have you always had an interest in conservation?
Kris Sirchio: My interest in conservation started in high school and expanded during college through my experiences in scuba diving and ocean reef conservation. In business, I've been involved in broad sustainable product development projects, ranging from Procter & Gamble (water conservation and packaging reduction) to Syngenta (tree conservation and row crop management), and Brown-Forman, which has a very active interest and commitment to sustainability in the broadest sense.
Nature.org: What inspired you to become a Trustee member of The Nature Conservancy's Kentucky Chapter?
Kris Sirchio: I've been interested in nature conservation for a while now. Moving back to the U.S. and, in particular, Kentucky gave me the opportunity to meet the Conservancy's staff and learn more about the organization's mission. I am a firm believer that business and nature can co-exist and create perpetual value. Being a Trustee and involved in the Conservancy's projects, including the Kentucky Corporate Sustainability Council, provides a great opportunity to work with companies, non-profits and government organizations to find solutions in nature that can benefit all.
Nature.org: Do you have a favorite memory of your time as a Trustee?
Kris Sirchio: I always enjoy being out in the field and enjoy learning and experiencing our natural habitat through the eyes of the Conservancy's experts. A highlight included spending time with my family at the Conservancy's Pine Butte Guest Ranch in Montana. It is so important to help our children understand that we are not entitled to nature, but rather that we are wholly dependent upon it and that we need to protect its diversity, preserve its habitats and inhabitants, and learn how better to conserve it. The Pine Butte Guest Ranch was a perfect place to experience this opportunity and to share this magic with our children.
Nature.org: As a Trustee member, what are your goals for the Conservancy over the next couple of years?
Kris Sirchio: To help support the Conservancy's leadership and goals in Kentucky. I also hope to help connect the Conservancy more closely with business leaders in order to further strengthen our conservation interests and partnership.
Kris Sirchio is a businessman and a community leader. With almost 25 years of extensive U.S. and international Senior Executive experience, Kris has led profit and growth across some of the world's best and most diverse companies; Brown-Forman, Syngenta and Procter & Gamble. Most recently, Kris was appointed CEO of North American Breweries (NAB), one of the largest and longest running breweries in the U.S. NAB is owned by FiFCO, a publicly traded Costa Rican company that was recently recognized by the World Economic Forum as one of the world’s top 15 “Most Sustainable" companies today. At NAB, Kris is responsible for operationalizing its industry-leading Triple Bottom Line strategy to consistently grow profits, maximize social contributions and be an outstanding steward of the environment.
Prior to joining NAB, Kris served as Executive Vice President, Global Chief Marketing Officer and Executive Committee member for Brown-Forman where he was accountable for leading overall profit, growth and innovation strategies for the company's global portfolio of world leading Wine & Spirits brands (… Jack Daniel's, Southern Comfort, Finlandia, Herradura, Woodford Reserve…). Prior to joining Brown-Forman, Kris worked in Switzerland for Syngenta, an Agri-business where he served as the Global Business Unit leader responsible for building one of the world's largest lawn and garden companies. Kris started his career in brand management at Procter & Gamble's Europe office where he spent 13+ years leading some of the company's largest brands (... Pampers, Always, Pantene, Olay, Swiffer…). Kris received a bachelor’s degree in Political Science from Duke University in Durham, North Carolina and a master’s degree in business administration from Southern Methodist University in Dallas, Texas.
Kris has worked and traveled extensively across 75 countries throughout the world and speaks three languages. He has served on several national, state and local Boards (including The AdCouncil, Humana Innovation Advisory Board, and The Nature Conservancy, Kentucky chapter). He is also a WE DAY U.S. Ambassador and a former Division 1 Men's National Soccer Champion. Kris resides with his family Wendy, a former U.S. Diplomat, and their son Noah and daughter Sophie in Louisville, Kentucky.