John Kristin “Kris” Sirchio is Chief Marketing Officer of Brown-Forman. As chief marketing officer, Sirchio is a member of Brown-Forman’s senior executive team. He leads Brown-Forman’s marketing function, including long-term brand strategy, brand positioning and primary brand identity, consumer insights, design, innovation, and marketing services.
Sirchio joined Brown-Forman in 2009 after working five years at Syngenta AG, one of the world’s leading agribusinesses based in Basel, Switzerland, where his title was Global Head, Professional Products. In this role, Sirchio was responsible for setting the overall global vision, growth strategy, and operation plans for an important segment of Syngenta’s business portfolio.
Previously, Sirchio spent 13 years at Procter & Gamble, serving in a variety of marketing leadership positions in the company’s European operations.
Sirchio received a bachelor’s degree in political science from Duke University in Durham, North Carolina, and a master’s degree in business administration from Southern Methodist University in Dallas, Texas. Sirchio and his family live in Louisville.
Whenever I am out in nature, I always try to pick up whatever trash I see in order to leave the environment better than when I found it.
Nature.org: Have you always had an interest in conservation?
My interest in conservation started in high school and expanded during college through my experiences in scuba diving and ocean reef conservation. In business, I’ve been involved in broad sustainable product development projects, ranging from Procter & Gamble (water conservation and packaging reduction) to Syngenta (tree conservation and row crop management), and now I am very fortunate to work for Brown-Forman which has a very active interest and commitment to nature conservation.
Nature.org: What inspired you to become a Trustee member of TNC?
I’ve been interested in nature conservation for a while now. Moving back to the U.S. and, in particular, Kentucky gave me the opportunity to meet Terry Cook and to learn and experience his vision for our Kentucky TNC State Chapter. Terry is an outstanding leader with a strong bias towards collaboration and action, and I wanted to help support him and TNC to deliver their ambitions and give back to our community.
Nature.org: Do you have a favorite memory of your time as a Trustee member/TNC supporter? (Favorite project you have worked on, favorite field trip, etc.)
I always enjoy being out in the field and enjoy learning and experiencing our natural habitat through the eyes of our TNC experts. Paddling down the Green River in August was a wonderful experience . . . from the waterfalls to the small fish, its diversity is so special.
Nature.org: As a Trustee member, what are your goals for TNC over the next couple of years?
To help support the leadership of the Kentucky TNC state chapter in delivering their goals – and in parallel to help connect TNC more closely with business leaders in order to further strengthen our conservation interests and partnership.