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Hawaiian Airlines Partners with Nature Conservancy to Protect Environment

Partnership is part of 80th anniversary celebration for airlines


HONOLULU, HI | June 25, 2009

As part of its 80th anniversary celebration this year, Hawaiian Airlines today announced a new partnership with The Nature Conservancy of Hawai‘i that features volunteer support for conservation projects statewide, collaboration on educational programs, and a corporate donation, all to help preserve Hawaii’s unique natural environment.

Each month from July through October, Hawaiian’s employees will come together to work on projects identified by The Nature Conservancy as essential to protecting native ecosystems on Maui,O‘ahu, Kaua‘i, and the island of Hawai‘i.

Hawaiian will also promote The Nature Conservancy’s message of environmental preservation through its onboard “Hawaiian Skies” video program, as well as other communication channels reaching its customers and employees. In addition, Hawaiian is providing the Conservancy with a $10,000 gift in support of its Corporate Council for the Environment – money that will be used for educational outreach programs that teach the value of protecting Hawaii’s environment.

“Hawaiian Airlines’ support comes at a time when there is an urgent need to care for Hawaii’s lands and waters,” said Suzanne Case, executive director for The Nature Conservancy of Hawai‘i. “For the future well-being of Hawaii’s people, our economy, and island way of life, there is no better choice than to invest in a healthy environment. Hawaiian Airlines and its employees can play an important role in delivering that message to the broader public.”

Mark Dunkerley, Hawaiian’s president and CEO, stated, “In appreciation for all that these islands have meant to our company in our first 80 years, we want to do our part to promote the protection of the Hawaiian Islands. Through this partnership, Hawaiian and The Nature Conservancy together will be able to reach more than 7 million travelers a year about our fragile environment and the need for conservation.”

Hawaiian’s employees will be volunteering their time and energy to work on environmental projects that are culturally significant and target native Hawaiian habitats located mostly in remote, hard-to-reach forested areas, including:

Waikamoi Bird Loop Invasive Plant Removal – Maui, July 18
Hawaiian’s employees will remove invasive foreign plants from a native forest habitat that are disrupting the area’s natural ecosystem, threatening food sources for native birds, and leaving the watershed subject to erosion and siltation.

Kona Hema Tree Planting – Hawai‘i, August 22
Within a South Kona koa forest reserve, Hawaiian’s employees will plant koa trees and other native plants in support of an ongoing restoration project to expand the forest’s biodiversity.

Restoration of Hawaiian Estuary – O‘ahu, September 26
In Kāne‘ohe Bay, Hawaiian’s employees will assist with restoring a native Hawaiian estuary by planting taro, rebuilding fresh water fishponds, and improving the water flow for the area.

Kanaele Bog Invasive Plant Removal – Kaua‘i, October 24
Hawaiian’s employees will remove invasive plants from Kanaele Bog, a rare, native habitat that is Hawaii’s only bog below 3,000-feet elevation and home to a rich diversity of unique Hawaiian plants. including ‘ōlapa, hame, alani, lobelia, and the only known individuals of an ‘akoko species.

About Hawaiian Airlines
Hawaiian is the nation’s highest-ranked carrier for service quality and performance in 2008 in the 19th annual Airline Quality Rating study. Hawaiian has also led all U.S. carriers in on-time performance for each of the past five years (2004-2008) and has been an industry leader in fewest misplaced bags during that same period (#1 from 2005-2007, #2 in 2008) as reported by the U.S. Department of Transportation. Consumer surveys by Condé Nast Traveler, Travel + Leisure and Zagat have all ranked Hawaiian as the top domestic airline serving Hawaii.

Hawaiian will mark 80 years of continuous service for Hawai‘i on November 11, 2009. Hawaiian is the state’s biggest and longest-serving airline, as well as the largest provider of passenger air service to Hawai‘i from the state’s primary visitor markets on the U.S. mainland. Hawaiian offers nonstop service to Hawai‘i from more U.S. gateway cities (10) than any other airline, as well as service to the Philippines, Australia, American Samoa, and Tahiti. Hawaiian also provides more than 160 daily jet flights within the Hawaiian Islands.

Hawaiian Airlines, Inc. is a subsidiary of Hawaiian Holdings, Inc. (NASDAQ: HA). 


The Nature Conservancy is a leading conservation organization working around the world to protect ecologically important lands and waters for nature and people. The Conservancy and its more than 1 million members have protected nearly 120 million acres worldwide. Visit The Nature Conservancy on the Web at www.nature.org.

Contact information

Grady Timmons
Communications Director
(808) 587-6237
gtimmons@tnc.org

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