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The Nature Conservancy Announces Completion of the Georgia for Generations $25 Million Campaign

Fundraising effort exceeded goal.

Atlanta | October 22, 2013

The Nature Conservancy in Georgia boldly launched the Georgia for Generations campaign in 2010 and is proud to announce its completion. 

This $25 million fundraising endeavor exceeded its goal, bringing in $25.9 million. During the campaign, The Nature Conservancy helped protect more than 44,000 acres for Georgians, connecting and expanding existing conservation lands. The campaign also funded important science and restoration work across the state and beyond. 

Through the course of the campaign, The Nature Conservancy in Georgia:

  • Protected more than 23,000 new acres around the mighty Altamaha River and the Georgia coast. The Altamaha is one of the largest undammed rivers east of the Mississippi River, and it is deeply connected to the health of our envied coast.
  • Conducted vital coastal research, including piloting new ways to shield our shores from storms and erosion while providing hope for the world’s dwindling oyster population.
  • Planted more than 1.2 million trees in priority conservation areas across the state.
  • Worked with farmers and communities in north Georgia to help ensure the health of waterways in the Upper Coosa River Basin; these waters harbor more species which are found nowhere else in the world than any other basin in North America.
  • Supported innovative forest and freshwater projects on five continents in collaboration with Georgia-based donors and corporations. 

Through the Georgia for Generations campaign, The Nature Conservancy leveraged private fundraising to secure public funding, landowner donations and additional matching gifts to realize a cumulative conservation impact of more than $147 million. 

Support of the campaign came from a broad range philanthropic leaders, and included gifts of more than $1 million from the Robert W. Woodruff Foundation, The Coca-Cola Foundation, The UPS Foundation, Neville and Pamela Isdell and The James M. Cox Foundation. 

“To every supporter, foundation, trustee, corporation, landowner and partner we worked with, we are truly grateful for your contributions to the Georgia for Generations campaign,” said Deron Davis, director of conservation for the Conservancy in Georgia. “This success positions us for even greater conservation impact in the coming years.” 

Campaign Leadership 

The campaign was led by honorary chairs Tricia Allen, a civic leader and long-time supporter, and Jim Kennedy, chairman of Cox Enterprises. Campaign chairs were Pamela Isdell and Braye Boardman. 

Isdell grew up in Africa and has served on the Conservancy’s Board of Trustees in Georgia since 2006 and also serves on The Nature Conservancy’s Africa Council. “Being part of this campaign has allowed me to be personally involved in protecting places that need to be preserved,” Isdell said. “It has been a wonderful adventure for me.” 

Campaign co-chair Braye Boardman, who is an Augusta resident and president of Beacon Blue, LLC, said, “the Georgia for Generations campaign has shown me how incredibly important our landscape is to the citizens of Georgia.  While the campaign was kicked off during one of the worst economic times in our country's history, The Nature Conservancy was able to multiply every dollar raised, demonstrating that commitment to a true purpose can yield success.” 

“The land we protected, the new research we conducted, and the acres we restored through the Georgia for Generations campaign sets a new trajectory for conservation in our state,” said Dr. Tom Harbin, chair of The Nature Conservancy’s Georgia Board of Trustees and just one of many members of the Harbin family that has supported the Conservancy for decades. “We will carry this success forward and accomplish even more in the coming years to ensure a healthy future for Georgia.”

The Nature Conservancy is a leading conservation organization working around the world to conserve the lands and waters on which all life depends. The Conservancy and its more than 1 million members have protected nearly 120 million acres worldwide. Visit The Nature Conservancy on the Web at

Contact information

Sherry Crawley
The Nature Conservancy in Georgia

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