Great Rivers Partnership

Media Blitz: April 2012

Conservancy staff and partners of its Great Rivers Partnership were interviewed for a number of stories this winter. Browse the articles here and also check out exciting multimedia!

Earned media highlights include:

Restoring Rivers by Restoring FloodingNational Geographic

A los ríos no me los moleste másEl Colombiano
Feature interview (in Spanish) with Conservancy country representative José Yunis on water security and conservation actions at the Rio Magdalena watershed.

Farm Bill Conservation Funds Fuel Water-Quality ImprovementsCorn & Soy Bean Digest

Mating in Nature is WildDiscovery News
Part of the Conservancy’s ‘Love in the Wild’ content created for Valentine’s Day. Highlights info and video on freshwater mussels and links to freshwater conservation work.

Multimedia produced by the Conservancy:

GRP Overview Presentation Video – Watch GRP Director Michael Reuter as he talks about the Partnership during a presentation to the Waterways Council, Inc. in February. The Council is a U.S. organization advocating a modern, well-maintained system of ports and inland waterways—focusing on the economic and environmental benefits of waterborne commerce. The presentation gives a great overview of the GRP and may help you explain the program to colleagues and partners.

Mussel Love Video – Even if you aren’t mussel-minded, you may get a kick out of this video promoted broadly through social media as part of the Conservancy’s ‘Love in the Wild’ Valentine’s Day campaign. In addition to offering a good laugh, the video was coupled with links to the Conservancy’s freshwater work and more serious content to raise awareness for freshwater conservation.

America’s Great Watershed Initiative Fact Sheet – AGWI is a collaboration that seeks solutions for meeting the multiple demands placed on the vast and complex Mississippi watershed system by integrating issues, partners and ideas at the full watershed scale. The Great Rivers Partnership helps lead this effort.

Sustainable Rivers Project Brochure – This new brochure places more emphasis on the need for integrated management of dams and downstream reservoirs, and highlights the benefits that doing so can provide to people and nature.

Coming soon:

GRP Web Site to Launch This Summer
The Nature Conservancy's Great Rivers Partnership is currently working with a design and development team to create a web site that will launch this summer. The site will incorporate content from individuals and organizations across the GRP’s diverse partner base—from scientists and agri-businesses to financial institutions and government agencies.

It will also feature world news related to great river systems and encourage dialogue and exchange of best practices among river stakeholders. Ultimately, the site will act as a tool to connect partners, advance our work and cultivate new partner relationships. Users will be able to search for content on the site by region and river basin, or by a number of issues impacting large river systems. Stay tuned for the unveiling!


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