Start receiving our award-winning magazine today!


I Ling Matthews, Outdoor Industry Association

Boulder, Colorado

Find out how she is making a living from healthy forests!

Paul Bunyan the lumberjack made a living out of harvesting trees. But healthy forests provide a living for many, many other people, like Colorado resident I Ling Mattthews.

What do you do?

I Ling Matthews:

I am Vice President of Communications for Outdoor Industry Association. OIA is a national trade association that represents more than 4,000 companies in the outdoor recreation marketplace.

How does a healthy forest help outdoor businesses?

I Ling Matthews:

Our customers live an active outdoor lifestyle and desire a range of outdoor recreation experiences from the backyard to the backcountry – and it all begins with access to healthy public lands and waters.

What does OIA hope for the future of our forests?

I Ling Matthews:

It’s critical that we move beyond ‘either-or’ thinking about how our forests are managed. America’s network of public lands and waters are the basis for a national outdoor recreation system that supports more than 6.5 million jobs and drives more than $289 billion annually in direct retail sales and services.

We’re Accountable

The Nature Conservancy makes careful use of your support.

More Ratings

x animal

Sign up for Nature eNews!

Sign Up for Nature e-News

Get our e-newsletter filled with eco-tips and info on the places you care about most.

Thank you for joining our online community!

We’ll be in touch soon with more Nature Conservancy news, updates and exciting stories.

Please leave this field empty

We respect your privacy. The Nature Conservancy will not sell, rent or exchange your e-mail address. Read our full privacy policy for more information. By submitting this form, you agree to the terms of use.