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The Nature Conservancy Wins Shorty Award for Best #Charity at Sixth Annual Event in New York City

Global conservation organization joins the likes of Jerry Seinfeld, Neil deGrasse Tyson, & NASA Goddard at forefront of social media recognition


Arlington, VA | April 09, 2014

The Shorty Awards, honoring the best people and organizations on Twitter and social media, named The Nature Conservancy the best #Charity in the social media space at their annual event ceremony at TheTimesCenter of the New York Times building in New York City.

Now in their sixth year, the Shorty Awards honor the best of social media, recognizing the people and organizations producing real-time short form content across Twitter, Facebook, Tumblr, YouTube, Instagram, Vine, and the rest of the social Web. More than 2 million tweet-nominations were sent during the 5th Annual Shorty Awards nomination process.

“This is a testament to the hard work of the 146 people who write, manage, and engage in social marketing at The Nature Conservancy on a daily basis,” said Trevor Martin, Social & Mobile Marketing Manager at The Nature Conservancy.

“We have one of the biggest social communities in the environmental space and it’s because we work hard at making sure we’re meeting the needs of our supporters through a social connection,” said Amy Ganderson, Director of Digital Marketing at The Nature Conservancy. “We are proud of what we’ve been able to accomplish in the social space and will continue to work at the forefront of social marketing and community management with our partners, supporters & employees.”

The 6th Annual Shorty Awards were star-studded with the following presenters: Miss USA Erin Brady, Miss Teen USA, Retta, Andrew W.K., H Jon Benjamin, Matt Walsh, Gilbert Gottfried, Julie Klausner, Moshe Kasher, Tumblr founder David Karp, Reddit co-founder Alexis Ohanian, and husband-and-wife musical duo, Us charmed the audience with their television theme song mashup performance.

View the complete list of winners on the official Shorty Awards Blog and don’t forget to follow and support The Nature Conservancy on social media.


The Nature Conservancy is a leading conservation organization working around the world to conserve the lands and waters on which all life depends. The Conservancy and its more than 1 million members have protected nearly 120 million acres worldwide. Visit The Nature Conservancy on the Web at www.nature.org

Contact information

Adam Bloom
The Nature Conservancy
(703) 841-4531
abloom@tnc.org

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