The Nature Conservancy Partners with Macy's to Protect the Brazilian Amazon

Goal to Raise $1 Million to Help Protect Largest, Most Diverse Rainforest on Earth

Arlington, VA | April 24, 2012

The Nature Conservancy announced today that it is proud to partner with Macy’s this spring to generate awareness and support for the environment and the Brazilian Amazon Rainforest. The goal is to raise $1 million for conservation efforts for the largest remaining tropical forest on our planet.

“Rainforests are amongst the most diverse habitats on Earth. They’re home to tens of thousands of unique plants and animals – and home to indigenous communities living traditional lives. Rainforests provide life's essentials such as medicines, food and water,” said Dr. M. Sanjayan, lead scientist for The Nature Conservancy. “We are thrilled to have the opportunity to share the marvel of the rainforest, and its importance to our lives, with Macy’s shoppers.”

During the campaign Macy’s will raise funds for The Nature Conservancy’s Brazil program in two ways:

  • from April 22 through July 15, the Conservancy will receive 10% of the sale price of every product sold within the O Mercado, a specially curated shop featuring merchandise from Brazil and inspired by Brazil in 299  of Macy’s 800 stores nationwide and on; and
  • from May 13 through May 31, Macy’s will invite customers to “Give, Get and Save the Rainforest” at their local Macy’s and Customers who give $3 will receive a savings pass for 15-20% off store-wide and Macy’s will donate 100% of every $3 to the Conservancy. Exclusions apply. 

The Amazon helps clean the air that we breathe by absorbing carbon dioxide and giving off oxygen. Protecting the Amazon Rainforest keeps carbon from being emitted into the air. In addition, more than 1/3 of the Earth’s plants and animals live there and 14 million people call the Amazon home. 

“Brazil is truly a magical place,” said Martine Reardon, Macy’s Chief Marketing Officer. “Macy’s has a rich history of giving back and an important focus for us is the environment. With its global impact, the rainforest continues to be an area of particular need. We look forward to partnering with the world’s largest conservation organization, The Nature Conservancy, to benefit the Amazon, and we encourage everyone to experience Macy’s 'Brasil: A Magical Journey' this spring.”  

While the campaign can be previewed in early spring through events and curated shops, Macy’s Brazil campaign will officially kick-off on May 16. The goal for the promotion is $1 million in funding for the Conservancy and its efforts to protect the Brazilian Amazon Rainforest.


Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.

From fashion to entertainment, take a journey with Macy’s this spring and uncover the magic of Brasil! For more information about the Macy’s Brazil campaign, please visit

The Nature Conservancy is a leading conservation organization working around the world to conserve the lands and waters on which all life depends. Visit The Nature Conservancy on the web at To learn about the Conservancy’s global initiatives, visit To keep up with current Conservancy news, follow @nature_press on Twitter.

Contact information

Geraldine Henrich-Koenis
The Nature Conservancy
(703) 841-3939

Holly Thomas
(646) 429-5250

Related Links


   Please leave this field empty
x animal

Sign up for Nature eNews!

Sign Up for Nature e-News

Learn about the places you love. Find out
how you can help.

Thank you for joining our online community!

We’ll be in touch soon with more Nature Conservancy news, updates and exciting stories.

Please leave this field empty

I'm already on the list!

Read our privacy policy.